Fashion Jewelry vs. Fine Jewelry Jewelry Business
If you are new to the jewellery world, then you’ve probably encountered some jewellery classes that might leave you confused....
Jewelry
What is alt text and how do I write it for jewelry? — Sharon Z Jewelry
OK jewelers and metalsmiths - you’ve made a gorgeous body of work, photographed it, and built a website.Now it’s time...
New Jewelry Course – Pricing Your Jewelry With Confidence — Sharon Z Jewelry
Published 12.22.2020 and updated 8.6.2021Pricing Your Jewelry With ConfidencePricing is elemental to selling your jewelry - finding that sweet spot...
How Do You Decide Which Jewelry Sources are Ethical? Part 2
This is a follow up to my blog post from January 3rdWading through the pile of information on ethics and sustainability...
Gold marketing deceptions and why transparency matters — Sharon Z Jewelry
Why the deception? And why is a solid silver necklace so cheap to begin with? And why are consumers on...
What to do when social media goes down? — Sharon Z Jewelry
I mean, what are you supposed to do when the number one way that you reach followers (i.e. Instagram) goes...
Holiday planning for your jewelry business – part 2
See part one about holiday planning hereIn early September I sat down to order all of my packaging for the...
Use Canva Pro to remove the background on your website images — Sharon Z Jewelry
Affiliate Post - I may receive a bonus if you use the link below to sign up for Canva Pro...
Email Marketing Ethics 101 – how spam email practices hurt us all and what to avoid — Sharon Z Jewelry
This originally appeared as a Twitter thread hereRecently I got added to an email list by a climate organization and...
How to Buy Wholesale Jewelry and Accessories for Your Business?
One of the most important parts of owning a successful business, boutique, or a jewelry store is how you buy...
What is the difference between solid gold and gold fill? — Sharon Z Jewelry
Gold PlateA thin layer of gold that is electroplated onto the outside of a piece of jewelry, usually covering the...
What the Kimberley Process Doesn’t Want You To Know — Sharon Z Jewelry
When a Summer of 2021 meeting of the Kimberley Process (KP) turned contentious, I found hope.This is not an attempt...
