Product selection is always at the top of the list whether you are new to e-commerce or have been in the industry for years. If you look closely at your competitors, you will find that a good boutique store often has products that meet the needs of consumers. Even In many cases, their products are trending products that lead the market.
What is a trending product?
A trending product is one that is currently proving popular with a wide audience. Due to the ever-changing variety, products on the market may become obsolete. It is especially prevalent in the fashion industry. So, as a boutique owner, you need to track trends from time to time to ensure that you will be in the best position to increase profits and fight the competition.
Finding trending products is not an easy task
Sometimes, you discover a popular product only to find out that it’s late and you don’t have a competitive advantage.
This article will cover tips on how to find a trending product, and perhaps after reading this article, you can gain some insight on methods and tools for product selection.
6 Ways to find trending products for your boutique
Tracking fashion trends
For boutiques, whether it’s clothing or jewelry, the trending products vary greatly from season to season. That’s why it’s essential to keep track of fashion trends.
Fashion weeks and shows will provide you with ideas for next season’s picks. And if you find it difficult to follow the trends, read the latest fashion trends written by Elle, vogue, who what wear or other editors.
Use Google Trends and Google Keyword Planner
Google Trends is pretty much one of the must-have tools for product selection. It is a free tool that allows you to see not only the search volume of a product, but also whether the product is trending up or down. An added benefit is that you can know the search volume in different regions.
If you can’t tell if there is a market for a product and if it will bring in sales, then I suggest that you first search Google Trends to see how hot the product is and where it is trending. Imagine if a product is trending down year after year, then it has little chance of becoming a trending product.
You can also use Google Trends to find out when the product is selling well. For example, this is how jewelry has been searched for in the US over the past 5 years.
Obviously, October to December is the peak selling season for jewelry every year.
In addition to Google Trends, if you have a Google Ads account, its Keyword Planner tool is also a useful tool to find trending products.
Here’s how to do it:
1. Choose your target location and language in the Keyword Planner tool.
2. Enter the name of your product, such as earrings.
3. Sort by three month change from highest to lowest.
Then you will get the fastest growing keywords/products in the last three months of searches.
As you can see, in this case, Halloween, Thanksgiving, and Christmas earrings are the most popular products with the fastest search growth recently.
Find trending Products on Amazon
Amazon is arguably one of the most popular e-commerce platforms. It can also be a great place for you to discover best-selling products.
The Amazon Suggestions feature is one of the ways to do this. Usually, you type in your niche or product and the feature will show you other related popular search terms. Even if you don’t enter any products, Amazon will suggest the most recent and popular products for you.
Amazon Movers & Shakers and Amazon Best Sellers are the other ways to find trending products. Amazon Movers & Shakers shows the Amazon biggest gainers in sales rank over the past 24 hours. And Amazon Bestsellers shows their most popular products based on sales. Both rankings are updated hourly.
In addition to the above, you can also make use of some paid product research tools such as Jungle Scout. They are very professional in researching products on Amazon and then help sellers find those high-margin, high-demand products more easily.
Find out from your suppliers
Check out the latest products, as well as the best sellers, on your supplier’s website. Suppliers will often know more about trends than you do. In addition to that, you can also find out what your competitors are buying based on the best-selling products.
Some suppliers, such as Nihaojewelry, will also provide a list of best-selling products based on their sales data, so you can better find trending products.
Focus on social media
Pay attention to influencers in your niche
Influencers are an important part of social media. They have some social influence and are generally market trendsetters. Follow them to see what products they recommend on social media. These products are often likely to become popular.
Follow influencers in your niche on Youtube, Instagram, and Tiktok, and pay attention to the products in the videos or pictures they post.
Make use of Hashtags
Many Youtube and Tiktok users add hashtags to their videos to ensure that their clips reach their target audience. Using hashtags can help you find trending products. In terms of platform hashtags, you can use hashtags like #TikTokMadeMeBuyIt or #AmazonFinds to find award-winning products. You can also look for key phrases related to your niche or try searching for related hashtags such as #Jewelry, #JewelryMustHaves, etc.
If you notice that certain topics are frequently popular, this may help inform you about which products will be popular with people shopping online.
Niche blogs and magazines
By reading some magazines and blogs, you may be able to generate some inspiration for your product selection.
Trend Hunter: an online community that shares the latest trends and has 140K+ active people worldwide
Trend watching: A global community of professionals from all walks of life, sharing all kinds of ideas
Spingwise: provides data and information on various new trends around the world
Nihaojewelry blog: A fashion niche blog that offers fashion trends, product recommendations, and business tips.
But these are only to provide you with some information that will help you find the right product, but they do not tell you clearly which is the best, so ultimately you need to make your own decision.
So that’s all for how to find trending products for your boutique. Use the tips and practices listed above to make your boutique stand out. If you have other experiences with product selection, feel free to share them in the comments section!