Forever 21, Barbie Collaborate on Summer Collection in the Metaverse

Website visitors to the metaverse can now shop for Barbie apparel, sleepwear, swimwear, components and property décor impressed by the Barbie DreamHouse in Forever 21’s digital store, the firms introduced Tuesday.

The 2022 confined-version collection will be obtainable in Forever 21 Shop City on Roblox, as very well as on line and in-keep. The metaverse shop was created in partnership with the Digital Brand Group, a world wide web3 trend designer, game developer and retailer that produces immersive metaverse encounters by developing and functioning for world brands’ net3 firms.

Full Retail’s Consider: Permanently 21 and Mattel, two California-dependent businesses, are leaning into their indigenous roots with the style, property decor and equipment line. The launch of the confined-version assortment arrives on the heels of Forever 21’s “Without end LA” campaign, which highlights its ties to Los Angeles and tends to make a nod to Angel City’s style fashion.

Without end 21 entered the metaverse previous year with the opening of its Roblox store, presenting consumers a probability to very own and run their have virtual storefronts, as effectively as get and market items. Brand names these types of as Mattel and Endlessly 21 are figuring out that the most significant metaverse successes occur with the two a virtual and in-man or woman experience, as other retailers like Rebecca Minkoff and Nike have proven.