June 27, 2022

50signs

The Fashion Spirit

Azura fashion group launches capital raising crowdfunding campaign with Birchal

3 min read

Australian manner tech business Azura Vogue Team has announced a crowdfunding campaign with Birchal to raise funds for even more international enlargement.

The corporation suggests it has developed over 200% every calendar year because its inception in 2019, and the capital will gasoline fresh new new circular style initiatives for the enterprise.

Azura says it has a short while ago captured much more of the around the globe industry with exceptional partnerships with Farfetch, Net-a-Porter, Vestiaire Collective and foremost Australian retailer, The Legendary.

“Azura Manner Team presently provides a person of the world’s biggest ‘pre-loved’ style catalogues to international shops and now provides about 1,200 luxury brands to individuals, (40% of which are ‘pre-loved’ vogue). The latest funding will also fund a new international rental and purchase back again business with some of fashion’s most significant names.”

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Sam Wood, CEO of Azura Consulting claims, “We are thrilled to be developing circular fashion with our most current group-sourced funding round. Circularity is built into our DNA at Azura, and we want to make it much easier for any manufacturer to enter the round financial system.”

“With Azura, fashion brand names can be on an online marketplace all around the environment in 24 several hours. We get them listed, help profits, logistics and cope with returns. Models and fashion suppliers love it as it’s super simple and we minimise wastage and landfill. Even garments that are unable to be offered are donated to charity.

“Customers appreciate it since they can obtain luxurious models like Louis Vuitton, Gucci and Dolce Gabbana for a fraction of total retail price. And we have just one of the world’s most significant preloved manner catalogues that feeds into our network of global marketplaces with a merged 100+ million consumer foundation,” Wooden said.

Azura Fashion Group says its mission is to travel the circular economic climate globally and be the “most precious player in this area for the world’s most beloved brands” and “with the upcoming spherical of funds elevate, Azura will become a significant facilitator in the development of the circular style financial system. Azura’s intention is to:

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  • Bring the circular financial system to much more marketplaces, lessening wastage and enabling goods to be reborn and reloved
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  • Produce far more immediate to customer choices enabling consumer to offer their garments back again into the circular economic climate
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  • Source more excellent luxury merchandise from manufacturers
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  • Keep on to increase their brand and internet marketing endeavours in their main marketplaces
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  • Improve our profits in Asia and the US
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  • Improve their equilibrium sheet
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Azura’s omnichannel tech-centered method will allow manufacturers, shops, and shoppers to market conclude-of-line and off-time products and solutions, recycle returns as ‘pre-liked,’ resell pre-loved vogue products, lease out apparel goods and obtain back products from buyers. All returns are quality certain and recycled via its world logistics community. Azura’s global logistics network, with warehouses in AU, British isles, US, NL and IT, assures all returns obtained are excellent certain and re-listed as ‘preloved’ correctly recycling them again through the sales system.

In accordance to Azura, globally, the second-hand industry is projected to double in the upcoming 5 yrs, reaching US$77 billion.

“Resale platforms and on line marketplaces are the driving force behind this progress, expected to expand 11 times faster than the broader retail clothes sector. Via the pandemic, client views have shifted, with 1 in 3 people caring additional about putting on sustainable clothing than prior to the pandemic and 51% of customers extra opposed to eco squander. More youthful generations are turning into additional invested in the round manner motion and are powering the increase of secondhand garments.

“Azura Trend Team is top the social movement versus squander and landfill in the fashion business.”

For more facts check out: https://www.birchal.com/business/azurafashiongroup (backlink stay from 7 June)

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