Women’s apparel retailer in East Meadow targets teenagers with TikTok

You might want to get ready for your shut-up when you stop by Love and Honey Boutique in East Meadow — the proprietor of the retailer opened the shop when she was just 19 and she’s a major believer in encouraging buyers to get to TikTok to present off their finds.

Shoppers typically variety in age from 16 to 26 yrs aged and owner Jordan Krauss says TikTok is the ideal way to converse to her target shoppers.

“Right now, our buyers are into tremendous stylish up-to-day variations that they can’t find in other destinations,” states the 22-12 months-outdated Krauss, who grew up in Commack and now life in Babylon. “Because our target customers likely have TikTok downloaded, I made the decision to use movies instead of pics to clearly show a wide variety [of what the store sells] and also the intricate details of the attire. Anyone who visits is welcome to make a TikTok in our clothes to be showcased on a selection of our social media platforms.”

Krauss says TikTok also provides not only the retailer but the “creator” of the video clips the prospect to “blow up” and there’s a lot to make that come about at Appreciate and Honey.

“We give new arrivals each and every solitary working day — and I really don’t just say that, we genuinely do,” Krauss suggests. “We also characteristic a top quality denim manufacturer, known as The Ragged Priest, which is unique to us and you can discover classic parts listed here.”

A thing else Krauss says the retail store delivers is an encounter she says is mirrored in the identify she chose for the shop, Appreciate and Honey. “I required something sweet, optimistic and welcoming.” On the boutique website, Krauss says, “Our intention is to costume people today not only in an outfit, but in a smile as effectively.”

Charges at the shop selection from $10 for some jewellery to outfits that can expense up to $110.

Love and Honey, open up each and every day from 11 a.m. to 6 p.m., is found at 2332A Hempstead Turnpike 516-342-6847 loveandhoneyboutique.com.