Why Missguided Beauty should be seen as a separate entity to the fashion brand

By Becky Bargh

While the Missguided beauty and manner brands share the very same name, the corporations are various entities. In this article, the MD of For each-Scent – Missguided Beauty’s licensor – talks his 10 12 months prepare and how it is getting just one of beauty’s biggest gamers

Missguided Elegance launches its colour line with 148 skus

A major buzz was built all over Missguided Beauty’s colour array when it hit the marketplace in January 2021.

Finish with 148 goods across 25 item forms, the brand’s variety was broad and competitively priced in between £6-£12, mirroring its attraction in the trend sphere. &#13

Taking a leaf out of Fenty Beauty’s range handbook, the brand’s hero Fulfill Your Match Demi-Matte Basis introduced in 25 shades, together with a wide assortment of contour sticks and liquid concealers.

20 shades were designed for its Gimme Lip Lipstick in matte and gloss finishes, whilst the trending beauty freckle minute was tapped into with its Freckle Pen.

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But splendor is no new punt for this budding small business.

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