There’s no wasted outfit in the eyes of Colin Heaberg and Will Gisel, the Chicagoans who launched “Whim Golf” in 2019. Between the 1990s-vibes and cheeky product descriptions (on their website orange is known as “cone” and maroon is “wine”), the brand name could possibly be ideal summed up as the hip corner in which golfing meets superior manner fulfills road style. Regardless of the identify, Whim Golfing is adamantly golf-adjacent. Although you can absolutely don their made-in-The us boxy polos, pocketed trousers and fringed loafers on the training course, you will not locate Whim Golfing at any professional store. Two years in the past, they launched a pop-up retail outlet in Manhattan’s Lower East Side—where the closest golf program is, by my cartography techniques, a boat-trip away—under the indication “Free Golfing!” a rallying cry to the brand’s “thesis” of releasing the sport from its, uh, stuffy, associates-only reputation
“By taking part in apparel away from the golfing training course, but being consultant of golfing, we’re equipped to change a little bit of the narrative to exactly where persons who treatment about garments come across golfing garments they rock with,” Heaberg reported. “Clothes is the way that we converse a ton of our feelings about the video game … that”s our medium.”
Taking the coolness from streetwear, the whimsy from fashion and the silhouettes from golfing, the duo is searching to refresh the sport’s picture and hook some fashionable new gamers alongside the way. The idea getting that these clients then go flaunt their sweet ’fits on a driving assortment, if only for 15 minutes. It’s possible one working day, in a several years—with the appropriate irresistible olive crewneck—they’ll add 18 holes to their repertoire. So the mission is twofold: make golfing design daily design, and raise golf’s visibility together the way.
“We expend a ton of time imagining, ‘What does a person who doesn’t play golf feel about golfing?’” Heaberg mentioned. “And if these views are detrimental, what drives these? And how can we make adjustments to alter people views?”
This summer months, Whim Golf shopped its Spring 2022 assortment at all the essential retailers (“We comply with the style calendar,” Heaberg said) and ongoing to drop a couple of new variations below and there. They introduced a handful of new items, which include a sly tee that bears the remnants of a “Keep Off the Grass” indicator sourced in New Jersey.
Whim Golfing desires to make absolutely sure dressers bedeck on their own in the highest fashions of golfing dress in that scream accessibility and neat, no matter the location. “Stop putting on silly s***,” Heaberg stated. “When you go outside, you need to be looking fly at all situations. Bodega ’fits should not be squandered on stupid things.”
So, below are a bunch of decidedly not-silly merchandise to support you look fly all the time, and to usually be ready to go a round: