The previous Vogue magnificence director, who has also contributed to The Business enterprise of Trend, will oversee collaborations, scout models and enlist other experts for the luxurious online beauty retailer as the head of its newly launched product progress and content hub, Violet Lab.
Violet Grey, established by Cassandra Gray in 2014 and recognized for its Hollywood authority, will examine item enhancement and expand its articles, which consists of its “Violet Code” solution vetting method. Gray explained The Violet Lab in a statement as an “umbrella beneath which all our curatorial and merchandising tactics drop, as very well as our partnerships and collaborations.”
The retailer has elevated a lot more than $29 million to day and counts shut connections to in-demand from customers prestige splendor brand names, like Westman Atelier and Augustinus Bader, the latter of which counts Violet Grey as its 1st retail spouse and a foundational lover.
“With the arrival of Sarah, a verified model builder with a brain that is the two imaginative and strategic, we will accelerate the pursuits of the Violet Lab, actively incubating models, as properly as developing our own Violet Gray products, of which we have previously started,” explained Grey in a assertion.
Brown still left Vogue just after 15 many years in 2015, and has considering that been writing, editing and consulting.
In April, a report in WWD speculated that Farfetch was in talks to sort a partnership with Violet Grey as section of its system to increase into attractiveness, slated to start in 2022. Sources close to equally providers informed BoF that studies of any partnership or acquisition ended up premature, and the providers had been in conversations for several years.