US Open up winner Emma Raducanu could grow to be sports’ initial billion dollar female

Raducanu is “a marketer’s dream,” Stewart-Allen, an associate fellow at the College of Oxford’s Saïd Business enterprise University, mentioned in a assertion.

Following her win, Raducanu tackled enthusiasts in Mandarin in a shorter video clip posted to the US Open’s official Weibo account. In Britain, Queen Elizabeth II, the Duke and Duchess of Cambridge and Primary Minister Boris Johnson had been among those people who congratulated the increasing tennis star.

Raducanu has “captured the creativity of the entire world,” continued Shalit. “Men and women who would have no interest in tennis are thoroughly captivated by her,” he extra. “If Emma wins Wimbledon up coming 12 months and [can] be an ongoing champion for the future five to 10 a long time, [she] will be become the world’s first billion-greenback woman athletics star.”

That would put her between an elite team of athletes with prolonged-running occupations that features the likes of basketball legend Michael Jordan, golfer Tiger Woods and fellow tennis player Roger Federer.

Osaka is the optimum-paid out feminine athlete of all time, in accordance to Forbes.

Catching up to Osaka

The huge dollars in tennis is acquired off the court. Federer, Osaka and Williams love incomes from sponsorship offers that eclipse their match winnings, highlighting the opportunity payday that could be coming Raducanu’s way.

But it could be a number of several years just before her earnings overtake Federer, and when it arrives to attracting endorsements from massive manufacturers she will be up against a further youthful favored in Osaka, according to Simon Chadwick, worldwide professor of the Eurasian Activity Marketplace at Emlyon Business School in France.

Predictions of Raducanu earning around $100 million as a consequence of a solitary grand slam gain are “way off the mark,” he advised CNN Business. “A tennis star has to sustain higher concentrations of accomplishment in excess of a time period of a long time to gain this kind of sum. And the endeavor is typically tougher for feminine players who are usually paid out considerably less than their male counterparts,” he included.

The US Open victory is a “great get started,” but Raducanu will require to maintain successful if she is to enter the “big money league,” he extra.

It can help that she speaks Mandarin, which could catch the attention of Ch
inese manufacturers in search of to enter overseas markets or global brands that want to elevate their visibility in China, Chadwick said. “There is an obvious vibrancy to her that models seeking to inject some sunshine into their features may well be keen to affiliate with,” he added, pointing to probably interest from “huge cell manufacturers” and “electronic platforms.”

But Raducanu could initial have to capture up to Osaka, who has a “head start out” presented her successive grand slam victories, Chadwick explained.

“Osaka’s brand name has been infused with all way of exclusive traits from campaigning on [Black Lives Matter] to carrying the Olympic torch in Tokyo,” he additional. “Raducanu faces the obstacle of not only matching Osaka’s participating in success but also the require for her manufacturer to embody a established of values and stand for one thing.”