The Most Exciting Prime Day Deals On Beauty & Fashion
When you hear Prime Day on Amazon, you probably think deep discounts on gadgets and home goods — but don’t forget that it’s also the time to score up to 80% off the best Prime Day fashion and beauty deals, including skin care, wardrobe essentials, and even cult-favorite supplements.
The problem with Prime Day is that time is limited (it starts Tuesday, October 13 at midnight PT and runs through Wednesday, October 14), and it can be overwhelming to sift through all those deals. That’s why we’ve scoured the sales and reviews to find you the products you’ll really, really want for way less. From luxe-looking pieces to round out your capsule collection to must-have grooming gadgets, it’s time to score the best deals of the season before they run out.
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We only recommend products we love and that we think you will, too. We may receive a portion of sales from products purchased from this article, which was written by our Commerce team.
38% Off This 16-Piece Makeup Brush Set That’s Too Good To Pass Up
When have nearly 20,000 Amazon reviews ever led you astray? This 16-piece set of makeup brushes offers so much value for a great price. Included in this set are five kabuki brushes and 11 precise brushes for your eyes and detail work.
48% Off This Anti-Dandruff Shampoo With Tons Of Devotees
This cult-favorite dandruff shampoo comes from trusted brand Neutrogena and features 2% neutar to relieve itching and flaking on your scalp. For Prime Day, this shampoo is less than $10. Over 6,000 reviewers have tried it out, and it’s earned a 4.6-star rating overall.
65% Off This Jade Roller Set For Priming Your Skin
Crafted from natural jade, this jade roller and gua sha set help ease facial tension and prime your skin for serums and moisturizers. The highly rated set boasts more than 9,000 reviews and reviewers use it on the face, eyes, neck, and body.
52% Off This Maybelline Multi-Use Concealer That’s Backed By More Than 40,000 Reviews
This Maybelline multi-use concealer goes on smooth and comes in 18 different shades so you can easily find your perfect match. It’s a cult-favorite beauty product on Amazon with more than 42,000 reviews and a 4.4-star rating, and you can snag it for cheap during Prime Day (your extra 25% off will appear when you add it to your cart).
44% Off This Highly Rated Derma Roller
With over 1,800 Amazon reviews and a 4.5-star rating, this dermaroller is one of the most popular beauty tools on Amazon. Its micro needles are so small, they’re painless, and help promote collagen and elasticity in your skin. This beauty tool is on sale for just $6 during Prime Day.
31% Off These Teeth Whitening Pens
Thousands of reviewers have raved about these AsaVea teeth-whitening pens, which use a gentle, pain-free gel to brighten your smile and remove stains.
20% Off 5 Pairs Of Reusable Magnetic Eyelashes
Get five pairs of reusable magnetic eyelashes for just $20 right now. They make applying false eyelashes super easy, even for novices — and they come with all the tools you’ll need, including magnetic eyeliner and tweezers.
30% Off This Brow Pencil With A Serious Fan Following
With more than 6,000 reviews and a 4.6-star rating, this slim, retractable eyebrow pencil fills in brows with true-to-life color that lasts all day long. The double-sided brow tool features a pencil on one side and a spoolie brush on the other for convenience and is yours for 30% off on Prime Day.
54% Off This OPI Nail Strengthener
With over 12,000 rave reviews, this OPI nail strengthening treatment is hard to ignore. It has hydrolyzed wheat protein and calcium so your nails can grow longer, stronger, and harder — and it’s over 50% off today.
30% Off This Cult-Favorite Lotion For Drying Out Acne
With over 11,000 ratings on Amazon, this Mario Badescu dryin
g lotion is a cult-favorite among beauty buffs. Designed for acne-prone skin, it helps dry out blemishes and whiteheads using a potent combination of salicylic acid and sulfur, along with soothing calamine.
50% Off This Maybelline Lash Sensational Mascara That’s Popular AF
The long, lush lashes of your dreams are a reality with this washable Maybelline mascara, which comes with a fan brush to target each and every lash. This popular mascara boasts more than 22,000 reviews and a 4.5-star rating and is offered at 50% off on Prime Day.
20% Off These Heel Socks That Are Magic For Dry Feet
Nearly 5,000 Amazon reviewers have tried out these moisturizing heel socks to hydrate their dry, cracked heels. These one-size-fits-all socks can be worn overnight to help slowly heal your feet. Even better, they’re machine washable! Get this two pack for under $8 while Prime Day lasts.
46% Off This Eyelash & Brow Growth Serum That Doubles As A Primer
The manufacturer promises results from this eyelash serum in just three to four weeks, and the formula is non-irritating as well as safe for all types of skin. And if your lashes are already thick? It also works as a primer.
55% Off This Best-Selling Toothbrush From Oral-B
This fully rechargeable electric toothbrush features a two-minute timer that signals every 30 seconds and rotating bristles to break up plaque and clean more effectively. It boasts a 4.6-star rating on Amazon and more than 5,000 reviews and you can score it on Prime Day at an impressive 55% off.
31% Off This Dual-Sided Exfoliator & Foot Scrubber
With a file on one side and a scrubber on the other, this tool helps to remove stubborn calluses from your feet. It also has a built-in catcher and is made from hygienic stainless steel, which explains the hundreds of five-star reviews.
30% Off This Lash Growth Serum With 7,000 Amazon Reviews
This cult-favorite eyelash serum from Grande Cosmetics uses amino acids, peptides, and vitamins to enhance your lashes in just four to six weeks. It has won awards from Harper’s BAZAAR and Cosmopolitan, and more than 4,000 Amazon reviewers have given it a perfect five-star rating.
43% Off This Lightly-Lined Bralette With Over 2,000 Amazon Reviews
With over 2,000 Amazon reviews and a 4.5-star rating, this Calvin Klein bralette is reviewer approved. Made from soft and breathable cotton, this lined bralette features lightly molded cups, a criss-cross back, and the classic Calvin Klein logo on the band.
44% Off These Highly-Effective Crest Teeth Whitening Strips
Crest Whitestrips have earned a 4.5-star rating after more than 20,000 reviews making them a cult-favorite teeth whitening solution on Amazon. For Prime Day only they are a whopping 44% off, so make sure to grab them before they are sold out. The set comes with enough strips for 20 teeth-whitening treatments, along with two express treatments for last-minute brightening.
25% Off This Aquaphor Ointment (With A Travel-Friendly Tube)
This healing ointment has thousands of fans for creating a thick barrier to keep your skin moisturized while it heals. You can use the lotion everyday, or some reviewers use them together to keep their skin ultra hydrated in dry weather.
42% Off This Waterpik With 45,000 Amazon Reviews
The Waterpik water flosser has earned more than 45,000 reviews and an overall 4.5-star rating, and it’s easy to see why. The device makes keeping up with dental hygiene a breeze, thanks to 10 pressure settings, multiple nozzle tips, and a gum massage mode. The best part? It makes flossing fun.
30% Off This Brow Serum That Promotes Hair Growth
Made with natural botanicals, amino acids, and vitamin E, this eyebrow-enhancing serum works to condition and boost growth. The formula begins working in as little as two weeks, and all you have to do is apply the gentle formula once a day. Best of all — it’s earned 700 reviews and an impressive 4-star rating.
30% Off This Lash-Lifting Mascara From stila
Backed by more than 1,500 Amazon reviews, this luxe mascara has amassed something of a cult following for its lash-lifting formula. And since it’s marked down by 30%, now’s the time to stock up.
30% Off This Facial Mist Trio With 5,000 Amazon Reviews
Complete with three sprays in cucumber, lavender, and rose, Mario Badescu’s facial mist collection is a great deal any day, and during Prime Day, they’re on sale for less than $15. They’ve won an ultra-high 4.5-star rating — join the 5,000 reviewers who swear by these mists for gentle facial hydration.
40% Off These Best-Selling Levi Skinny Jeans
There’s a reason Levi’s is a mainstay in the world of denim — the fit is so good. And during this sale, you can nab a pair of their very popular skinny jeans (more than 4,600 Amazon shoppers have given them a five-star rating) for only $41. Hurry, there’s no doubt this is one deal that’s going to go quick!
35% Off This 6-Pack Of Oral-B Glide Dental Floss
This six-pack of dental floss has elicited rave reviews from thousands of Amazon users who say this floss actually encouraged them to make it a daily habit. This deal is hard to believe — for just $13, you can get six of these floss packs, an impressive 35% off for Prime Day.
33% Off This Gentle Cleansing Micellar Water
A great micellar water is a medicine cabinet staple — and you can get this cult-favorite Bioderma micellar water for less than $10 while Prime Day lasts. It cleanses, removes makeup, and even better, won’t irritate sensitive skin. It’s earned 1,700 Amazon reviews and a 4.7-star rating, so you know it’s got to be good.
77% Off This Seamless Calvin Klein Seamless Bikini Panty
This sleek, seamless bikini panty is completely invisible under clothes. Fans rave about how comfy it is, and now you score one (or several) on major discount. These come in 17 different colors, and some multi-packs for the most value.
30% Off stila’s Waterproof Liquid Eyeliner With Over 10,000 Reviews
This stila waterproof liquid liner is easy to apply (even for liquid liner newbies) and won’t smudge or wear away before you’re ready to remove it. With this fantastic deal, you can see why more than 10,000 Amazon reviewers gave it a stellar 4.4-star average rating on the site.
51% Off This Cleanser Reviewers Say Is “The Best Face Wash Ever”
With 600 reviews and a 4.5-star rating, Amazon fans have dubbed this “the best face wash ever” — and for today only, you can grab this Peter Thomas Roth cleansing gel for half off. The daily cleanser gets its skin-cleaning power from a combo of gentle exfoliating agents: glycolic (for brightening) and salicylic (for clearing your pores). It also has a subtle refreshing scent.
44% Off These Levi Jeans That Come In 22 Colors
These classic Levi’s jeans have a stretchy skinny leg and mid-rise waist and come in 22 shades of blue, as well as prints like the trendy camo picture above. Get them for less than $15 while Prime Day sales last.
51% Off These Comfy Calvin Klein Boxer Briefs
With thousands of fans, these Calvin Klein boxer briefs are comfortable, soft, and majorly on sale for Prime Day. While the sale lasts, you can get these briefs for under $10 — that’s a whopping 51% off. These come in tons of colors, and even packs of two for more value.
33% Off This Cult-Favorite Texturizing Spray From Oribe
With thousands of five-star ratings on Amazon, this cult-favorite hair spray has won its accolades. It soaks up excess oil like a dry shampoo, but it also adds tons of texture and volume in the process. Basically, this bottle is your ticket to easy styling that’s invisible. It’s rarely on sale, so now is the perfect time to grab a can.
36% Off This Cult-Favorite Bralette From Calvin Klein
Boasting more than 7,000 Amazon reviews, this Calvin Klein bralette has something of a cult following. Pick it up now at 36% off — and act fast because you know this iconic bra is going to sell out fast.
30% Off This Fruit Enzyme Peeling Gel For Exfoliation
Exfoliate and purify with this gentle peeling gel from Peter Thomas Roth, a household name in skincare. Using fruit enzymes and cellulose, this formula removes impurities to reveal radiant, glowing skin. Add it to your cart on Prime Day to get it 30% off.
35% Off This Keratin Spray To Renew Dry, Damaged Hair
This Biolage hair renewal spray is formulated with strengthening keratin to help repair dry, over-processed, and damaged locks. It has more than 2,000 reviews and a 4.7-star rating on Amazon.
27% Off These Wildly Popular Gillette Venus Replacement Blades
Stock up now on this six-pack of Gillette Venus razor cartridges, which boast five precise blades and a moisturizing strip for a smooth shave every time. With close to 1,000 reviews and 4.8-star rating, these refills are compatible with any Venus razor model (except for the Venus Simply 3) and you can grab it today at a deep discount.
40% Off This Leave-In Conditioner With Thousands Of Fans
This versatile leave-in hair conditioner detangles, hydrates dry strands, and protects against heat damage. It has a 4.7-star rating on Amazon with more than 3,000 reviews, and you can grab it on sale right now.
51% Off These 100% Cotton T-Shirts With Over 3,000 Reviews
Made of 100% cotton, these Calvin Klein crewneck tees are soft, comfortable, and machine washable — and you can score them now at a serious discount. With over 3,200 Amazon reviews and a 4.4-star rating, these are one of the most popular T-shirts on Amazon. You can get one T-shirt in black, white, or gray, or pick up a pack with a few different-colored tees for the most value.
30% Off This Best-Selling Eye Cream From Peter Thomas Roth
This fan-favorite eye cream is 30% off during Prime Day 2020. Not only does it moisturize, but the peptides in this formula temporarily help smooth and reduce under-eye puffiness within minutes, leaving you looking fresh for big events. Over 1,000 Amazon reviewers have tried it out and rave about this eye cream.
30% Off This Best-Selling Braun Epilator With 5,000 Amazon Reviews
Normally $194, this Braun electric razor is being offered at an incredible discount for Prime Day. It makes shaving your face (or anywhere else you use it) a comfortable, efficient, and hygienic process — and it comes with everything you’d need, including a charging station and travel pouch. More than 5,000 Amazon reviewers have tried it out, and given it a glowing 4.6-star rating overall.
23% Off These Moisture-Wicking Leggings From Under Armour
These Under Armour tights feature moisture-wicking materials and cooling mesh panels, plus they come in 10 shades. With a few hundred reviews and a glowing 4.5-star rating, these popular leggings are worth the splurge any day. But you can get them on sale during Prime Day.
67% Off These Crest Whitestrips With A Light
Crest’s most professional teeth-whitening treatment is on sale for Prime Day for a whopping 67% off. The kit comes with 10 Whitestrip treatments and light activator that weakens stains and whitens teeth in just 10 days. Best of all, the results last for up to 36 months.
35% Off This Hydrating Facial Cleanser
This luxurious facial wash — 35% off during Prime Day — is packed with hydrating and exfoliating ingredients that are sure to make your skin feel fresh and so clean. Nearly 700 Amazon reviewers have tried this cleanser out and have given it an overall glowing 4.7-star rating.
30% Off This Lightweight Babyliss Hair Dryer
If you’re looking for a good, solid, and most of all, reliable, hairdryer, this is the deal for you. This BabylissPRO comes with all of the features you need for a great hairstyling experience: It’s lightweight, dries hair lightning fast, and — thanks to its tourmaline technology — will leave your stands so shiny.
54% Off These Calvin Klein Panties With Hundreds Of Reviews
These seamless bikini panties — from an iconic brand — come in a convenient five-pack so there’s one for almost every day of the week. They’re ultra-comfy and best of all, majorly marked down for Prime Day. Score the deal before it sells out.
35% Off This 8-Pack Of Gillette Razor Refill
Razor refills can get pricey, so stock up now on this eight-pack of Gillette Venus Smooth refills while they’re on sale. Each razor features three blades and a lubricated strip that soothes sensitive, irritation-prone skin.
38% Off This Collection Of L’Occitane Favorites Kit
This collection of L’Occitane’s most beloved beauty products makes for an amazing gift, but at this low price, it’s worth treating yourself, too. The kit comes with everything you need for a luxe night of self-pampering, like sweet almond shower oil, shea butter hand cream, a face serum, hair repair shampoo and conditioner, and more.
49% Off This Cult-Favorite Facial Cleansing Brush
With more than 3,000 reviews and a 4.5-star rating, this USB-chargeable facial cleansing brush is a favorite of beauty aficionados. Made from soft, skin-friendly silicone, it works to remove oil and makeup, while stimulating circulation and diminishing the appearance of pores, resulting in brighter, smoother skin.
69% Off This Gold-Tone Quartz Watch From Anne Klein
This Anne Klein watch is a classic timepiece that’ll last for years. The gold-tone Japanese quartz watch features a clasp closure, simple sunray dial, and a genuine diamond marker at the 12 o’clock point.
30% Off This Cult-Favorite Epilator For Hair Removal
This Braun epilator makes it easier than ever to remove unwanted hair from your face and body. Not only is it capable of grabbing onto the tiniest hairs, but it also comes with tons of extras (including a bonus bikini trimmer). It also has a massage function and built-in light, and — best of all — it boasts 2,200 reviews and a four-star rating.
42% Off This 4-Pack Of Charcoal Toothbrushes For Whitening Teeth
Stock up on toothbrushes for the whole family — or for yourself for a while — with this four-pack from Oral-B. The soft brushes are made of charcoal-infused bristles, which can help promote whiter teeth.
46% Off This Value Pack Of Gillette Razor Refill Blades
These Gillette Fusion razor blades are on discount — and since it’s a pack of 12, you won’t have to restock anytime soon. Compatible with all Gillette Fusion shavers, the five-blade razors offer a close shave while the lubricated strip soothes skin and helps reduce irritation.
52% Off This Anne Klein Watch & Bangle Set
If you’re looking for a luxe gift for yourself or someone else, this Anne Klein Swarovski watch and bangle set is a great buy. Boasting 300 reviews and a four-star rating, the gold-tone set includes a luxe watch with a Swarovski crystal bezel and two bangles with faux pearl accents.
30% Off This Full-Length Puffer Coat From Marmot
Marmot coats are known for being both warm and incredibly chic, and this full-length puffer filled with moisture-resistant 700-fill power down is 30% off for Prime Day. It has over 140 reviews on Amazon with an overall rating of 4.3 stars.
50% Off This Vera Bradley ID Case
There’s something so classic about a Vera Bradley ID case, and for Prime Day, you can get this microfiber option in mulled wine for 50% off. With over 800 reviews on Amazon and a 4.8-star rating, you can be sure your ID is always secure and within easy reach with this zippered protective case.
53% Off This Gillette Venus Razor & Refill Pack
Gillette’s Venus razor features three curve-hugging blades that give you a super close shave, without irritating sensitive skin. During Prime Day, you can get this wildly-popular razor and refill set (over 1,000 reviews and counting), for 53% off.
38% Off This 5-
Pack Of Oral-B FlossAction Brush Heads
Have an Oral-B electric toothbrush? If so, you probably want to stock up on this five-pack of replacement bristles. Each one features the brand’s Bacteria Guard protection that’ll resist bacteria growth within the bristles.
39% Off This Cetaphil Moisturizing Cream
Designed for dry, sensitive skin, this Cetaphil body moisturizer has thousands of fans on Amazon who love its gentle yet effective formula. It’s clinically proven to provide relief from dryness for up to 24 hours, and it can help restore skin’s natural moisture levels in as little as a week, according to the brand. Grab this rich cream on sale while you can.
30% Off This Eyelash Conditioner With A Cult Following
Even though it doesn’t look like it’s marked down, you’ll save 30% off this advanced eyelash conditioner at checkout. Just apply a thin line directly to your lashes once a day, and it can help prevent breakage while enhancing shine.
20% Off This Shampoo Brush & Scalp Massager That Has Fans Obsessed
The number one best-seller in Amazon’s “scalp massagers” category, this shampoo brush massages, and scrubs away dirt from your scalp. The bristles are made from soft silicone, and the handle on the back helps you keep a firm grip when wet.
41% Off This Cult-Favorite Shampoo For Thinning Hair
This purifying and cleansing shampoo is specifically formatted to help those with thinning, natural hair restore a healthy luster and thickness to their strands. Normally $42, this wildly-popular shampoo (the nearly 2,000 reviews speak for themselves) is being offered for just under $25 for Prime Day.
30% Off R+Co Dallas Biotic Thickening Shampoo
On sale for an impressive 30% off during Prime Day, this thickening shampoo has garnered the support of hundreds of fans. Packed with biotin, vitamins, and coconut oil, this shampoo will hydrate and restore dry, thin hair to its former glory.
46% Off These Advanced Gel Insoles From Dr. Scholl’s
These best-selling insoles have won over thousands of fans, thanks in part to their massaging gel technology which provides support and added comfort to those on their feet. You can snag this pair for under $10 if you act fast.
25% Off This Nose & Hair Trimmer That Can Be Used In The Shower
Nearly 10,000 Amazon reviewers have tried out this hair trimmer from Panasonic and given it a rave, 4.3-star rating. Not only can it help trim pesky nose hairs or trim eyebrows, but it’s also wet-dry capable, so you can use it in the shower. Snag it for 25% off while Prime Day lasts.