April 23, 2021

50signs

The Fashion Spirit

Support female business owners with these sales

12 min read

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

If you weren’t already aware, today, March 8, marks International Women’s Day. Observed as far back as the early 1900s, it was designated an official day by the United Nations in 1977. The now worldwide celebration aims to commemorate monumental achievements made by women and and bring awareness to existing inequalities between the sexes.

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What is International Women’s Day?

Normally, International Women's Day would be celebrated via worldwide parades and marches, as seen here in Melbourne in 2019.

International Women’s Day was first honored on a global level in 1911 in Austria, Denmark, Germany and Switzerland. The United Nations officially adopted the holiday in the ’70s and started the tradition of an annual theme in 1996. This year’s motif is #ChoosetoChallenge, an opportunity for individuals to reflect on our thoughts and actions to question gender bias and inequality. 

The celebration, which is is typically marked by nationwide parades and festivals, will be signified by virtual parties in their place. 

Supporting women-owned businesses

It goes without saying that today is a great time to support hard-working women worldwide—and a fantastic way to do so is to spend your hard-earned dollars at female-owned businesses. Not sure where to start? A plethora of companies are celebrating the day by offering awesome sales galore—and we’ve got the scoop on some of the most exciting ones. 

In the market for apparel? There are must-shop deals up for grabs at Spanx, for instance, a shapewear company which was founded in 1998 by CEO Sara Blakely. Alice + Olivia, meanwhile, a one-stop-shop for gorgeous, top-quality clothing on sale, is owned by Stacey Bendet, a fashion-minded businesswoman. There are also incredible sitewide discounts to shop at sites like Mariam Naficy’s Minted, an artsy and creative hotspot for custom-made photo gifts. 

Without further ado, check out our list of 14 sales to shop at incredible women-owned businesses. 

1. Up to 31% off: Much-loved Spanx clothing

Spanx's leather leggings are incredibly flattering.

Spanx is a tried-and-true brand that’s been adored by customers for years. The company was founded by Sara Blakely, who aimed to create shapewear that “helps women feel great about themselves and their potential.” 23 years later, Blakely’s innovative vision has expanded into a plethora of products that ranges from ultra-comfy undergarments to Reviewed-approved leggings

Although this stylish brand is loved by women worldwide, prices for the famous shapewear tend to teeter on the more expensive side of spectrum. Luckily, you can peruse its sale section to save on top-quality options. The company’s favorite faux-leather leggings ($98) aren’t currently discounted, but you can, however, snag a super similar pair: These faux-leather quilted leggings, once $110 are now down to $76.99 for a little more than $33 in savings. While we’ve yet to test them out, we did take the original pants out for a spin. According to customers, the discounted pair features many of the same amazing characteristics we adored in the original version, from ultra-comfortable wear to high-quality design. Both boast the brand’s signature power waistband, which smoothed our tester’s belly and accentuated her tush. This quilted option also has a 4.3-star rating from Bloomingdale’s shoppers, who adored the effectiveness of this shapewear. 

Get the Spanx Faux-Leather Quilted Leggings at Spanx for $76.99 (Save $33.01)

2. Save 20%: Gorgeous jewelry from BaubleBar

Tons of celebs are obsessed with this jewelry brand—and now's your chance to save on its cult-loved pieces.

BaubleBar was created by Amy Jain and Danielle Yacobovksy, who originally met when they were attending investment school together. Later, after both receiving MBAs at Harvard’s Business School, the duo decided to create a jewelry company that prioritized affordability and fashion, and BaubleBar was born. It has since become a go-to destination for beautiful jewelry—especially since the retailer is currently running its semi-annual sale. Right now, you can shop tons of gorgeous, high-quality rings, necklaces, bracelets and more at 20 off when you enter coupon code SEMI20 at checkout. These gold Verbena hoops, for example, typically retail from $42, but you can grab ‘em for $33.60 with the promotion. The hypoallergenic earrings feature exquisite gold vermeil and can easily be dressed up or down. 

Get the Baublebar Gold Verbena Hoops at BaubleBar from $33.60 with Coupon Code SEMI20 (Save $8.40)

Get 20% Off Sitewide at BaubleBar with Coupon Code SEMI20

3. Down $119: This chic and classic Tory Burch tote

This tote has top-notch ratings from shoppers.

At this point, who hasn’t heard of Tory Burch? The luxury fashionista founded her eponymous brand in 2004 and the rest is history, as her company now spans more than 300 stores worldwide and is carried at more than 3,000 department stores. A personal favorite from the designer’s wide array of gorgeous sale items is the McGraw tote bag, which is currently discounted in an incredible burgundy hue. It typically sells for $398, but you can snag it for $279, which is a total of $119 off. Complete with a 4.8-star rating, this roomy purse is made from durable, pebbled leather and is large enough to fit a 13-inch laptop. Dubbed as “perfect and beautiful” by one recent shopper, it also features one interior zipper pocket and has the brand’s signature double-T logo on the front. 

Get the Tory Burch McGraw Tote Bag at Tory Burch for $279 (Save $119)

4. 15% off sitewide: Custom gifts from Minted

Minted's customized photo gifts range from puzzles to greeting cards.

Minted, a.k.a., a stylish one-stop web shop for stationery, art, gifts and more, was created by Mariam Naficy in 2007. With a healthy interest in art and design, Naficy drew upon inspiration from her worldwide travels when she decided to start a company that would allow creators to learn the ropes of starting a business, gain exposure and build their brands—all on Minted’s platform. The site is offering 15% off sitewide with promo code SPRING21 through tonight, March 8. This discount extends to custom bags, puzzles, stationery, greeting cards and so much more. 

Get 15% off Sitewide at Minted with Coupon Code SPRING21

5. A markdown of up to $78: Sweaty Betty bundles 

Sweaty Betty is known for its stylish, high-performance activewear.

Sweaty Betty is a top-quality brand In the world of athleisure and activewear that manufactures cute-yet-functional styles. Customers absolutely adore this UK-based company, which was founded in 1998 by Tamara Hill-Norton and her husband, Simon. Tamara, who grew up enjoying everything from skiing to water sports, started Sweaty Betty after deciding that the women’s activewear available to her at the time was “masculine and shapeless.” Today, she’s still working to create unique and stylish workout clothing for her customers—and you don’t have to pay a fortune for it, either. There are tons of opportunities to save on Sweaty Betty apparel right now.

You can shop the store’s bundles, for instance, and grab two pairs of All Day leggings, normally $68 to $88 a piece, for $128. To hit this threshold, we recommend the All Day workout leggings ($78), which have an incredible 4.4-star rating from more than 1,000 Sweaty Betty shoppers. They’re available in sizes ranging from XXS to XXL and, according to the company, are 99% squat-proof, thanks to their four-way stretch material. Additionally, the fabric is sweat-wicking and quick-drying. These bottoms even have a drawstring waistband and a hidden slip pocket at the interior. (Note that they’re also up for grabs in select sizing at Nordstrom for $52.80.) 

Get 2 Pairs of All-Day Leggings at Sweaty Betty for $128 (Save $28)

6. Save 35%: Gorgeous makeup from Juvia’s Place

Save on high-quality eye shadow palettes and more.

Juvia’s Place is a beauty brand that was inspired by African rebels, rulers and queens, and was created by Chichi Eburu in 2016. Growing up in Nigeria, Eburu struggled to find makeup that fit her deep skin tone. According to the Juvia’s Place site, she wondered how someone with her complexion could feel beautiful when the makeup industry didn’t sell products that they could use. Years later, she began her entrepreneurial journey by selling makeup brushes and tools before launching her own makeup line in 2016, which has since expanded to include tons of gorgeous foundation shades, eye shadow palettes and more.

To try some of Eburu’s products, you can check out the sale section, where the brand has daily deals on its array of top-rated beauty items. For example, the Nubian eye shadow palette bundle is on sale for $35 right now, which is $5 off its retail price of $40. Complete with a near-perfect rating from nearly 30 customers, shoppers adore the warm-toned shades available in The Nubian and The Nubian 3 coral palettes. 

Get the Juvia’s Place Nubian Eye Shadow Palette Bundle at Juvia’s Place for $35 (Save $5)

7. 17% off: Hand sanitizer from Touchland

Touchland is known for its fast-evaporating, nourishing and sanitizing formula.

In the age of COVID-19, hand sanitizers are essential—so why not invest in some from a woman-owned business? Touchland, a sanitizer company created by Andrea Lisbona, was founded to revolutionize hand hygiene—and she’s done just that via the brand’s wide array of sweet-smelling, top-rated sanitizers. With 67% ethyl alcohol, these picks also fit the guidelines set forth by the Center for Disease Control and Protection, which recommends using hand sanitizers that contain 60% or more alcohol.

If you’re in the market to try the brand’s Power Mists—a dermatologist-approved formula that gently spritzes your skin—several are on sale, including this Juicy three-pack, normally $36 and now $30. According to the company, each mist in this collection contains more than 600 spritzes of hand sanitizer to eliminate 99.9% of germs. In this bundle, you’ll receive three scents: Forest Berry, Watermelon and Citrus, which are made from vegan and cruelty-free ingredients, such as essential oils and aloe vera. The three-pack also has a 4.5-star rating from more than 100 shoppers. 

Get the Touchland Juicy 3-Pack at Touchland for $30 (Save $6) 

8. Price cuts galore: Edgy-chic Alice + Olivia clothing 

Nab this pullover—and tons of other amazing apparel—for less.

If you’ve never heard of Alice + Olivia, allow me to introduce you to your new favorite spot for unique, top-quality apparel. Stacey Bendet, the CEO and founder of the brand, created the company in 2002, and the contemporary clothing site took off shortly after. The luxury site currently has savings of up to 83% on a wide array of sweaters, jeans, jackets and so much more. For example, this Maxden cropped pullover, which has a retail price of $295, is discounted down to $177 for 40% off. This long-sleeved crewneck is slightly cropped, providing a stylish twist to this wardrobe essential. 

Get the Alice + Olivia Maxden Cropped Pullover at Alice + Olivia for $177 (Save $118)

9. Down 15%: Swimwear from Ruby Love 

Ruby Love makes popular period underwear and right now you can get top-rated items on sale.

Ruby Love was founded in 2015 by Crystal Etienne, whose business is rooted in the belief that “periods should never stop women from doing, being and going.” The company manufactures underwear and swimwear that offers maximum absorption and protection against leaks and stains using five layers of fabric (dri-tech mesh, organic cotton, a super absorbent layer, a leak-resistant barrier and an exterior layer). 

Right now, you can save 15% on the site’s wide array of swimwear by entering coupon code SWIM21 at checkout. From one-pieces to swim dresses and bottoms, there are tons of options to choose from, allowing you to take a dip in the pool worry-free. The company’s racerback one-piece typically retails for $89.99, but you can nab it for $76.49 with the 15% promotion. It’s available in sizes ranging from junior to 3XL, and boasts stylish criss-cross straps on the back. 

Get Ruby Love Swimsuits at Ruby Love for 15% off with Coupon Code SWIM21

10. A $100 price drop: Clothing from lemlem

Shop and save on fashionable pieces at lemlem.

Lemlem, owned by model Liya Kebede, is 100% manufactured in Africa. The company prides itself on its handwoven, natural cotton, which is sourced from Ethiopia (Kebede’s home country). Currently, you can head over to the site to check out discounted apparel for men, women and kids, but the Semira popover dress that’s currently on sale is a personal favorite, boasting a gorgeous and flattering tiered design. Once $345, it’s currently marked down by $100 at $245. Check out even more awesome price drops at lemlem here

Get the lemlem Semira Popover Dress at Lemlem for $245 (Save $100)

11. Save $75: Apparel from Reese Witherspoon’s Draper James fashion line

Draper James celebrates clothing through Southern feminity.

Reese Witherspoon can seriously do it all: After establishing a widely successful career as an actress, she decided to start her own fashion line, Draper James, in 2013, as inspired by her Southern grandma. From casual dresses to comfy loungewear, the brand specializes in beautiful apparel for every women’s wardrobe. If you’re looking to save big on these gorgeous wares, one of the most exciting markdowns we found on the site is the company’s leather backpack. Once $275, it’s now down to $200, giving you a $75 price cut. The gorgeous, off-white bag is made from 100% leather and features a turn-lock closure, a 3-inch loop handle and adjustable straps. It also has a 5-star rating from happy shoppers, who praised its high-quality design and super versatile look. 

Get the Draper James Leather Backpack at Draper James for $200 (Save $75)

12. Up to $10 in savings: Spirits from The Sip 

While there aren't any discounts available on The Sip's membership plans, you can save on its collection of full-sizes bottles.

If you’re an avid wine drinker, The Sip is a pretty awesome company. Founded by Erica Davis and Catherine Carter, the subscription-based alcohol delivery service provides customers access to new vino without breaking the bank. For example, you can check out the site’s full-sized bottle collection (note that you don’t have to be a member to shop) to save up to 22% on a variety of options. This Nicolas Feuillatte Brut Réserve, for example, once $45, is currently on sale for $35. The iconic champagne is up for grabs in a 750-milliliter bottle and is described as “complex, refreshing and versatile” by the company. 

If you’d like to save more over time, you can sign up for the Sip’s membership plans, with which you’ll receive three mini bottles of sparkling wine delivered straight to your door. You can opt in to receive the annual plan at $54.95 per box or on a a bi-monthly basis at $59.95 per month. Upon joining, you’ll get $75 in credit to use on full-sized bottles with the annual plan or $10 of credit towards full-sized bottles with the bi-monthly option. 

Get the Nicolas Feuillatte Brut Réserve at The Sip for $35 (Save $45)

13. 19% in savings: Caffeinated brews from Caribbrew

This ethically-sourced coffee has rave reviews from Caribbrew customers.

Caribbrew is a woman-owned business that prides itself on sustainable, ethically grown and cultivated coffee beans. The company is owned by Beverly Malbranche, who grew up in Haiti, and is now aiming to give back to the country’s economy after moving to the U.S. as an international student. As a result, Caribbrew provides fair business partnerships to Haitian farmers, offering technical assistance and a no-interest loan fund. And right now is a great time to try the goods service for yourself, as there are tons of markdowns on the site. 

This 24-pack of medium roast K-Cups, for instance, is an awesome option if you’re a Keurig lover. Once $30, these top-rated pods are on sale for $22, saving you 36%. Described as “low acidity, full-bodied and nutty,” this blend has a 4.5-star rating from more than 40 shoppers, with one customer even writing that it’s “the best coffee [they’ve] had in a long time.” Meanwhile, if you’re partial to a pour-over method, you can purchase a 5-pound bag of premium Haitian coffee for $75.99, which is down $17.31 from its retail price of $93.30. This larger pack has a perfect rating from nearly 30 Caribbrew buyers, who provided top-notch reviews for its robust, medium-dark taste. 

14. 20% off: Best-selling DNA kits from 23andMe

23andMe is an ultra popular spot for DNA testing.

Genetics companies have experienced a major boom in recent years for one obvious reason: People love to learn more about their culture and ethnicity! 23andMe is one of the most popular DNA-testing companies around, and it was co-founded by Anne Wojcicki just three years after the first human genome was sequenced. With her company, Wojcicki aims to help individuals research their culture and health history, since kit results also reveal predispositions for illnesses or physical issues.

If you’ve always been curious about trying out the service, now is a great time to do so, since you can purchase one 23andMe kit and get 20% off each additional test you buy, That means you can snag both the Ancestry + Traits and Health + Ancestry kits together (or you can buy one and gift another to a loved one!) FOR LESS. The first service $99, provides ample information about your ancestral breakdown, offering more than 80 personalized reports and percentages, while the Health + Ancestry option, $199, gives you more in-depth statistics, including and FDA-authorized reports about your genetics. 

Get one 23andMe Kit and Get The Other for 20% off at 23andMe

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Prices were accurate at the time this article was published but may change over time.

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