St. Paul woman opens storefront for plant-based cosmetics company
St. Paul girl opens storefront for Lip Esteem cosmetics line
Tameka Jones, who grew up in St. Paul’s Rondo community, was a make-up artist for more than 20 years when she was furloughed thanks to the COVID-19 pandemic. So she took all her personal savings and started a plant-based mostly cosmetics corporation referred to as Lip Esteem.
ST. PAUL, Minn. (FOX 9) – Lip Esteem, a new Black female-owned small business advertising plant-centered cosmetics, celebrated its grand opening in St. Paul on Friday.
Tameka Jones, who grew up in St. Paul’s Rondo neighborhood, was a makeup artist for extra than 20 yrs when she was furloughed due to the COVID-19 pandemic.
But that is when she took her destiny into her own palms, and her dream of launching her personal cosmetics organization grew to become a reality. She took all her price savings to make her possess line of lipsticks, identified as Lip Esteem. And despite the pandemic and individuals donning masks, she discovered considerably achievement at regional pop-up situations that she opened her have store in the Rondo community on Friday afternoon.
“I need to have to build generational prosperity for me, and not only for me, but to assistance build the neighborhood,” Jones explained.
She grew up in Rondo and observed a thriving neighborhood of Black business homeowners, and she wanted to be part of the revitalization initiatives happening in the neighborhood.
Tameka Jones of Lip Esteem (FOX 9)
Lip Esteem is a cosmetics business that will make plant-centered, gluten-free of charge and cruelty-no cost solutions. Jones claimed this is essential simply because lipsticks with other fillers in them hurt gals.
“I want to have a product or service that’s heading to be beautiful and loving to ladies,” she claimed.
Jones hopes to improve the cosmetic line to incorporate eyeshadow, mascara and far more.
Lip Esteem, at 876 Selby Ave. in St. Paul, opened on April 15.
