Zozo’s e-commerce web page. Shutterstock.
Japanese on the web vogue retailer Zozo Inc. on Friday released skin tone measuring glasses for buying cosmetics on-line, making its most recent fashion tech presenting as it expands over and above attire.
“Zozoglass”, a pair of spectacles covered with color swatches and markers, detects pores and skin tone when scanned with a smartphone for tailor-made cosmetics recommendations on Zozotown, Japan’s greatest on the internet trend web-site.
“Traditionally in Japan you’d go to a large office keep, you go to the counter and then you in fact attempt stuff on,” Zozo’s Main Functioning Officer Masahiro Ito said in an interview.
“We’re trying to replicate that by way of technological know-how and give the shopper self confidence to invest in on-line,” he explained.
“Zozoglass”, which is obtainable for preorder on Friday before shipping and delivery from March, will be minimal to foundation originally ahead of being expanded to include other item traces.
Augmented fact features in the online retailer’s application will allow individuals to see how the make-up will search.
Fashon tech is currently being eyed by on the web suppliers, which have been boosted by browsing at dwelling throughout the COVID-19 pandemic, as a way to support shoppers defeat some reservations about acquiring remotely.
“I have a experience that e-commerce has been released to a complete swathe of new men and women that have not even considered of buying outfits on line just before,” said Ito.
Zozo, section of SoftBank’s world-wide-web company Z Holdings Corp, has transported 1.4 million models of its “Zozomat”, which is utilised to measure feet for sizing recommendations.
The company programs to launch a successor to the human body-measuring “Zozosuit” this year which it suggests has fastened the flaws of previously iterations.
By Sam Nussey editing by Simon Cameron-Moore