June 26, 2022

50signs

The Fashion Spirit

Snapchat Hires 2 TikTok Staffers To Beef Up ‘Spotlight’, Names Head Of Manner And Beauty Partnerships

2 min read

Amid the speedy expansion of its TikTok-esque Spotlight merchandise, Snapchat has tendered a few key hires.

1st, Sam Corrao Clanon (pictured previously mentioned) has joined Snapchat as director of articles, with a emphasis on Highlight. In this recently-developed purpose, Corraro Clanon will oversee the Spotlight articles team globally, reporting to Ben Schwerin, Snapchat’s SVP of material and partnerships.

Corraro Clanon joins Snapchat from TikTok, where by he earlier led content material strategy and insights, and was responsible for prioritizing marketplaces and pinpointing and amplifying trends, for each Snapchat.

On top of that, Varshini Satish has joined the enterprise as senior associate of talent partnerships. Satish will report to Snapchat’s senior manager of expertise partnerships, Quincy Kevan. She also comes to the firm from TikTok, where by she previously served as a lover supervisor, identifying and nurturing numerous prime TikTok creators and encouraging to establish accelerator programs to onboard new creators and foster range.

Ultimately, Rajni Jacques joins Snapchat as its head of trend and elegance partnerships. Dependent in New York, she will report to Snapchat’s head of manufacturer and games partnerships, John Imah. In this position, Jacques will aid trend companions develop their presence on Snapchat by using its AR resources, Bitmoji, and other goods. She most just lately served as the fashion director at Conde Nast‘s Teenager Vogue and Allure titles.

On the style front, Snapchat announced at its Associate Summit past thirty day period the addition of new technically-innovative AR attempt-on functions in partnership with makes like Prada, Farfetch, Piaget, Dior, and Gucci.

Highlight is at present rolling out globally, and Snapchat says the system reaches 125 million every month active end users. Because its launch, a full of 5,400 creators have attained much more than $130 million on the platform.

Snapchat’s most recent hires arrive amid the departure of yet another essential articles exec, head of originals Sean Mills, who is leaving the business this slide.

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