June 27, 2022


The Fashion Spirit

Situation analyze of the lifestyle cycle of the RayON procuring shopping mall: launch, industry growth and BTL format RayDAY

3 min read

Every calendar year, on the previous Saturday of summer season, RayON buying shopping mall in Kyiv celebrates its birthday. In 2021 it turned 9 decades. This indicates that the browsing mall’s brand has currently handed a mindful existence cycle of formation and growth, and now it is at the stage of updating and strengthening interaction with segmented focus on teams. The technique of RayON procuring mall consists of functioning with neighborhood communities, strengthening the added benefits of offline purchasing, producing new procuring motives and increasing the social ingredient of the shopping mall.

About the desirable area of the purchasing shopping mall
Provided the thriving location in the heart of the Troieshchyna household location, the place in accordance to data about 400 thousand Kyiv inhabitants live, RayON is an appealing position for shopping and leisure with the entire family. The common regular visitors of the buying shopping mall is retained at the degree of .5 million visitors (details for 2020, resource – Arricano Annual Report).

About models and updates
Tenant-combine of RayON shopping mall is represented by 145 operators in several categories of items and companies. The latest updates contain the opening of a trend retail store of the Turkish brand LC Waikiki, electronics and home appliances keep Foxtrot, Podium shoe salon, Aquarelle imaginative retailer, Japanese restaurant Tomaha, as well as islands of D&P perfume, Smartshop extras and GOF espresso.

About positioning
The slogan of RayON purchasing mall is – the centre of brands and traits in Troieshchyna, strengthened by its message – RayON – my superior one particular. This is a loved ones-owned shopping and leisure heart that welcomes friends from various focus on teams: infant boomers, X, Y, Z, A, the place each and every agent can find and pick out the right retail outlet or brand name for their ask for.

Leisure and formats of interaction with manufacturers
The enjoyment element of the purchasing shopping mall is the Boomer Cinema, the Video game Park children’s amusement heart, the well balanced food-issue, which is represented by BeFit Salateria operator and the McDonald’s household restaurant. In parallel with stationary enjoyment operators, the RayON purchasing mall hosts gatherings in several formats, the important of which is RayDay, that is, a birthday with fascinating performances and things to do. For partner manufacturers, RayDayis a superior prospect to interact with your audience and talk right offline.
A typical husband or wife of RayDay is the perfectly-acknowledged Ukrainian FMCG ice product brand ‘Laska’, which in RayON searching mall is by now connected with a holiday and enjoyable. This yr, the LC Waikiki manufacturer is organically built-in with the message ‘Who wants three suitcases’, as effectively as Video game Park, Gof, Foxtrot and Yves Rocher.

About exclusive enterprise scenarios and the social element
RayDay has presently develop into a common BTL sub-model in RayON buying shopping mall. In the major-of-head gatherings of the purchasing and leisure centre, a specific put is occupied by the social and educational job Awesome University, which unites teachers and schoolchildren, not in faculty, but in the social room of the procuring mall. These are ‘optional classes’ in the design of edutainment, in which, while getting exciting, contributors will understand about attention-grabbing lifestyle hacks from the trend, style, shopping and leisure industries.
Yet another distinctive undertaking that was released this year with the prospect of getting standard is the social crowdfunding Neighborhood Level. Together with the volunteers of the NGO ‘Doloni dobra’, visitors of RayON shopping shopping mall gathered dresses for lower-profits people of the district.
‘Raion procuring shopping mall has develop into the centre of social everyday living in Troieshchyna. For 9 many years, it has been regularly building, raising the likely for interaction with the neighborhood, providing comfy searching and leisure close to residence. As a result, it is not for nothing at all that our browsing shopping mall is commonly referred to as ‘my great one’,’ Inna Sotnikova, director of RayON, summed up.


Arricano Serious Estate plc released this content on 01 September 2021 and is exclusively dependable for the info contained therein. Dispersed by General public, unedited and unaltered, on 03 September 2021 13:51:02 UTC.

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