Kaley Cuoco, Rashida Jones and Chelsea Handler Aid Jamie Greenberg’s New Cosmetics Line

Make-up artist Jamie Greenberg has the support of her substantial-profile purchasers, as she unveils her to start with cosmetics manufacturer these days: Jamie Makeup. Greenberg kicks off the launch with the release of “blighlighter,” a blush and highlighter combo.

“I’ve labored with Jamie for more than 10 many years hoping one particular day she would appear out with her possess solution, and ultimately it’s below,” actress Kaley Cuoco informed WWD. “The blighlighter is attractive, effortless to use, normal, bright, clean, realistic and manufactured with really like, just like Jamie.”

Greenberg has also labored with Kristen Stewart, Christina Applegate, Jessica Alba, Joey King, Elisabeth Moss, Rashida Jones and Chelsea Handler.

“Jamie is exceptionally gifted,” reported Jones. “When she does my deal with, I generally glance like the greatest version of me, but if we want to experiment a little bit with coloration or drama, Jamie is often up for it. She enjoys what she does, and I adore remaining all around her and her enthusiasm.”

For her aspect, adding humor, Handler observed: “My most loved thing about performing with Jamie is that she makes it unachievable to be in a bad mood. I adore the blighlighter, mainly because it provides out whichever youth is left in me.”

The gals are eager to share their guidance, a testament to their particular person interactions with Greenberg. The makeup artist, a mother of 3, has been in the industry for 15 many years: “I pretty much started off from the base. I’ve worked in division suppliers. I worked at Ulta [Beauty], Bloomingdale’s. I climbed that ladder.”

With Jamie Make-up, she wishes to “minimize the range of options” in elegance for “the busy lady,” she stated.

Out direct-to-purchaser at jamiemakeup.com for $34 every single, Greenberg delivers a few shades of this very first product or service — which is produced with hyaluronic acid and shea butter, is vegan and absolutely free of harmful elements: pink, cherry and nude.

“What can I make that people really don’t have, that I do not see in their [makeup] kits?” she questioned herself when starting up the line. “What can I do in that arena that is distinctive from every person else?”

The answer was this combine of blush and highlighter that she would generate for her clients using a range of products and solutions throughout the decades. Now, it is all in 1 by means of the blighlighter. And that is also the goal for upcoming releases, she additional.

“They will be hybrid, and they will be brushless,” she mentioned of merchandise in the functions, which contain a lip and eye solution. She will also offer three more hues of the blighlighter. “It’s heading to be the essentials.”

Sign up for WWD’s Newsletter. For the newest information, comply with us on Twitter, Fb, and Instagram.