ITA Refreshes B2B Platform as Italian Fashion & Footwear Exports to the US Continue to Rise

The Italian Trade Company (ITA) is doubling down on initiatives to assist and develop the exports of Italian style and extras to the U.S.

In late March, the authorities corporation unveiled its entirely overhauled small business-to-organization wholesale web site, Extraitastyle.com. The web page, which first launched in 2020 to really encourage ongoing business enterprise concerning made in Italy brand names and American retailers all through the height of the pandemic, now features a new seem and over 100 manufacturers throughout men’s and women’s completely ready-to-use, sneakers, handbags, leather merchandise, swim and a lot more showcasing their fall/winter 2022 and seasonless collections.

In accordance to the ITA, the redesigned web-site has been optimized to deliver U.S.-dependent consumers an easier consumer expertise that destinations model property like lookbooks, line sheets, and backlinks to social media, much more front and heart. Customers can browse by rotating boutiques and editorial written content, the ITA claimed, as properly as glance for goods by craze or group like a conventional e-commerce web site.

Though it’s significant to be aware that no transactions can acquire area on the system, the ITA did state that the web-site is developed to be a networking tool that makes it possible for potential buyers to explore goods and makes that they would not typically see at a tradeshow. (Wholesale model reps and their contact information are furnished on each and every manufacturer web site in just the internet site.)

Credit: Courtesy of Italian Trade Agency — Credit: Courtesy of Italian Trade Company

Courtesy of Italian Trade Company

This information arrives at the ITA claimed that Italian exports in 2021 to the U.S. in the style sector drastically outpaced exports in 2019. Footwear was the fourth best traded category in the overall Italian vogue and beauty sectors in 2021.

In accordance to Paola Guida, head of the vogue and natural beauty division for the ITA, Italian footwear exports in 2021 greater by 58.5% about the former year. “In 2021, footwear accounted for 7.8% of all exports in the Italian vogue and elegance types,” Guida instructed FN. This In comparison to 2020 where it was 6.4%, and in 2019 it was 5.8%. So, we’ve found constant expansion in this category irrespective of the pandemic.”

As for Extraitastyle.com, Guida explained to FN that there are 28 Italian footwear makes presently on the system, and has been one particular of its speediest developing categories. These manufacturers incorporate DIS (Design and style Italian Footwear), Hevò, Fratelli Borgili, Asiana, and Lancio.

Guida also mentioned that buyers are taking see of the website, as it has gained 5,600 new retailer site visitors to the web site due to the fact January, with over 10,000 distinctive clicks since the starting of the 12 months.

Guida added, “This is all really favourable information, and the Italian Trade Company is proud to lend our total guidance to our incredible Italian models and our U.S. retailer good friends to assist them improve and do even a lot more small business alongside one another.”