“What was your big split?” It is really a concern individuals normally inquire of superstars, but at Attract, the magnificence gurus and manufacturer founders are the famous people. In My Elegance Split, we will dig into the guiding-the-scenes aspects — the funds, the aha! moments, and the issues — of the major models in the marketplace.
Considerably less than three many years in the past, Gisselle Hernandez would under no circumstances have imagined she’d have a business that was on monitor to become a multi-million greenback business enterprise — specially in the midst of a pandemic that has been a period of time of superior uncertainty for so numerous. And however, in September 2020, the Dominican-born founder and CEO of Glamlite Cosmetics, an indie beauty brand name recognized for its viral food-themed items, introduced her Ice Cream selection, a person of the Glamlite’s most profitable drops thus significantly.
Though numerous may possibly view Hernandez as an right away achievements residing her ideal lifetime, there were decades of hard do the job that went into the picture-great way her brand name may well surface to be operating now — and to this day, she continue to encounters roadblocks. Below, Hernandez tells us about what is absent into making Glamlite, the instant she had her major elegance crack, growing up from poverty, turning hurtful responses into a springboard for results, and more.
First off all, congratulations on all the good results Glamlite has witnessed, specially through a time when I’m positive you likely never imagined you would see so much growth. What has been your secret sauce?
The particular person I was prior to COVID and the particular person that I am as of this early morning are two wholly distinctive individuals. COVID made me stage out of my ease and comfort zone, it destroyed every single justification I experienced, and pressured me to increase to the challenge. I abruptly experienced to figure out how to be a total-time mom and the president of a manufacturer at the identical time. I am not at first from [Los Angeles], so I will not have the luxury of dependent on family members to support out. I dwelled about the problem for the very first week and then I just explained to myself, situation are what you make of them, you can either make excuses or you can make adjustments. I determined that I was not likely to permit COVID quit me. I grabbed my cellphone, established up a backdrop and started filming TikTok films, producing more content for Instagram and Facebook, executing Spin the Wheel giveaways for prospects. Just before COVID I normally experienced the justification that I was far too occupied to build private material and suddenly below I was creating many movies for every day. The success started talking for themselves. In the middle of a pandemic we seasoned a 200 percent progress, expanded our team, outgrew our past facility, and moved into a a lot greater warehouse.