June 28, 2022

50signs

The Fashion Spirit

Browns Beauty Is The UK’s Answer To Sephora

2 min read

Browns Trend, London’s historic retailer home to luxury brand names these kinds of as Off-White, Gucci, and Burberry, declared on Apr. 20 that it will be launching into the beauty market place for the very first time. Natural beauty lovers will now be equipped to get their palms on some of the industry’s most covetable makes throughout skincare, makeup, fragrance, haircare, as nicely as male grooming products and accessories.

Stocking major names this sort of as Augustinus Bader, Dr Barbara Sturm, Medik8, Bread, Epara, Chantecaille, Surratt, and Experience Halo, the luxury magnificence destination has introduced on the internet and will get there at the brand’s London retailer at Browns East in Shoreditch. The start arrives as Farfetch, its international mother or father firm, has also expanded its natural beauty portfolio by launching its individual beauty desired destination globally, which will showcase Off-White’s very first ever genderless fragrances, as nicely as promote cult favourites these as Olaplex, Charlotte Tilbury, La Mer, and far more. Browns will be presenting shoppers the possibility to shop about 90 models, and will handpick selected items on account of their conscious, clear, inclusive or revolutionary qualifications, as section of the brand’s prolonged term sustainability plan.

Browns East will also provide as a bodily hub, and will be housing the Attractiveness Pod – a household committed to the rotating edit of new of founded makes curated by Brown’s very individual shopping for staff. Browns Studio will a buying, remedy, and cling-out spot exactly where consumers can find information from on-hand skincare gurus and in-desire make-up artists and nail artists. Beauty lovers can also receive bespoke skincare recommendations for their unique wants.

“We see manner and magnificence as inextricably entwined, and as Browns proceeds our journey to constantly inspire and excite our consumer, including this category was the normal up coming phase,” suggests Browns buying director, Ida Petersson. “The splendor house, like manner, is a classification that delivers infinite space for playfulness, self-expression, and joy!”

As component of Brown’s ongoing Residency collection, natural beauty brand names will enjoy host at the retailer’s many brick and mortar retailers in London, giving a sneak peek into their future merchandise launches, innovations, and treatments, which are all bookable on-line. Sunday Riley, Natura Bisse, and Lanshin are just some of the makes that will be in residence around the upcoming several months.

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