June 14, 2021

50signs

The Fashion Spirit

Attractiveness Hive Beauty Provide opens area in downtown South Bend | Sector Basket

3 min read

Willie Dearing was fatigued of the natural beauty offer retail outlet selections in the space. For yrs, she found that the personable contact that she and other Black girls needed when searching for wigs and hair goods was simply just not there.

“They have every thing you would want to seem for in a splendor supply retail store, but they have no own understanding of what they’re advertising,” Dearing claimed. “The men and women who very own the hair stores or sell wigs to Black gals, they have cosmetics and things that ladies wear, but they are all adult males.”

So she started to talk with family and mates about whether they would guidance a small business owned and operated by a Black woman and reported she received an overwhelmingly good response. As a lady in her early 60s, she claimed she has already experienced a occupation and is currently attending Indiana University South Bend and taking poetry courses. But this appeared to be a new experience and one she ever more fell in love with.

“The considered just overcome me and saved coming to me that ‘you need to open a natural beauty offer keep,’” she said.

Dearing will host a grand opening for Beauty Hive Beauty Provide at 217 S. Michigan St. in downtown South Bend this Saturday. Her store, entire with a wide variety of wigs and hair solutions, will be in the very same setting up as The Pigeon and The Hen Pottery, but will be positioned on the next floor of the building. Clients will have to navigate as a result of hallways and upstairs to discover the modest retail rooms, and Dearing admits it’s a little bit of an inconvenience, but she has signals directing visitors.

“Hopefully, I’ll be below a calendar year or two and then I can get my own storefront,” she reported.

Within one place are neatly stacked and arranged hair merchandise, these as moisturizing shampoos, conditioner, braiding gels and hairspray. Up coming doorway are a wide range of wigs that vary in color, texture, duration and styling.

To make certain prospects get the right wig and suitable practical experience, Dearing reported, she starts by inquiring them what they are wanting for in a wig and how they like to model their hair. The extra descriptive, the far better. Dearing claimed she’ll be in a position to accommodate a wide variety of alternatives various from standard fashion to lace front wigs with rates ranging from about $20 to $60.

“I’m only going to have the best types,” she mentioned.

Dearing claimed she will also support buyers by teaching them how to treatment for their wigs and will put in and form if need be. With a self-importance furniture piece positioned in her business office, Dearing stated, she can provide the whole company of cutting it, shaping it and “getting them all set.”

Magnificence Hive Splendor Supply will be open up Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.

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