September 20, 2021

50signs

The Fashion Spirit

A glance at the background of Des Moines’ now-struggling Valley West Shopping mall

4 min read

The now-confirmed plan to near the Von Maur store at Valley West Shopping mall when the chain opens a new just one at Jordan Creek City Center is the newest blow for the battling shopping middle, once the metro’s most significant. Here’s a seem at the rise and drop of 46-yr-previous Valley West.

1971: Minneapolis developer Frederick Watson seeks rezoning of 70 acres in West Des Moines just north of the 35th Avenue interchange with I-235 for what his associates say will be the biggest purchasing centre in Iowa — an enclosed shopping mall with 3 anchor division retailers and about 60 smaller shops. 

1971: Meredith Corp. says it will oppose the rezoning ask for, which is for a parcel adjacent to just one where it designs to create a new headquarters, relocating from downtown Des Moines. Just ahead of the rezoning vote, nevertheless, Meredith abandons its program and drops its opposition. Also opposing the mall is a developer who desires to build a large purchasing center, the Windsor Mall, at 73rd Road and College Avenue in Windsor Heights. But the West Des Moines shopping mall program wins acceptance and the rival developer drops his prepare following failing to safe funding. The web-site is now home to a Walmart Supercenter and Sam’s Club.

Much more:Von Maur confirms: Valley West store to near, relocate to Jordan Creek City Center

A view of the entrance of Valley West Mall.

1971: Now identified as Valley West Mall, the prepared development secures a commitment from J.L. Brandeis and Sons Inc., an Omaha, Nebraska, office retail outlet chain, to be the initial anchor tenant.

1974: Design receives a sluggish get started amid legal wrangling among Watson, the developer, and Dayton-Hudson Corp., a Minneapolis department shop chain. Soon after Watson secures a motivation from Petersen Harned Von Maur, an upstart Davenport-dependent office store, to open a Valley West place, Dayton-Hudson documents a lawsuit boasting it had been promised that location. The Iowa Supreme Court docket finally dismisses the lawsuit and Watson secures a 3rd anchor commitment from J.C. Penney. 

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