The now-confirmed plan to near the Von Maur store at Valley West Shopping mall when the chain opens a new just one at Jordan Creek City Center is the newest blow for the battling shopping middle, once the metro’s most significant. Here’s a seem at the rise and drop of 46-yr-previous Valley West.
1971: Minneapolis developer Frederick Watson seeks rezoning of 70 acres in West Des Moines just north of the 35th Avenue interchange with I-235 for what his associates say will be the biggest purchasing centre in Iowa — an enclosed shopping mall with 3 anchor division retailers and about 60 smaller shops.
1971: Meredith Corp. says it will oppose the rezoning ask for, which is for a parcel adjacent to just one where it designs to create a new headquarters, relocating from downtown Des Moines. Just ahead of the rezoning vote, nevertheless, Meredith abandons its program and drops its opposition. Also opposing the mall is a developer who desires to build a large purchasing center, the Windsor Mall, at 73rd Road and College Avenue in Windsor Heights. But the West Des Moines shopping mall program wins acceptance and the rival developer drops his prepare following failing to safe funding. The web-site is now home to a Walmart Supercenter and Sam’s Club.
1971: Now identified as Valley West Mall, the prepared development secures a commitment from J.L. Brandeis and Sons Inc., an Omaha, Nebraska, office retail outlet chain, to be the initial anchor tenant.
1974: Design receives a sluggish get started amid legal wrangling among Watson, the developer, and Dayton-Hudson Corp., a Minneapolis department shop chain. Soon after Watson secures a motivation from Petersen Harned Von Maur, an upstart Davenport-dependent office store, to open a Valley West place, Dayton-Hudson documents a lawsuit boasting it had been promised that location. The Iowa Supreme Court docket finally dismisses the lawsuit and Watson secures a 3rd anchor commitment from J.C. Penney.
1975: The initial phase of the mall opens with Brandeis as the sole anchor tenant. A next stage, to be completed in 1976, will bring aboard Petersen Harned Von Maur, afterwards to shorten its name to Von Maur.. J.C. Penney will open up in 1977 with completion of the third stage, bringing the mall’s ground room to about 900,000 sq. toes.
1985: Ten several years right after Valley West opened, West Des Moines has the quickest expansion level in Iowa and its retail income, up 580%, are the highest per capita in the state. The mall, which has been through a facelift, has a whole of 123 stores, exceeding expectations.
1987: Younkers purchases the Brandeis chain, and the shop at Valley West requires on the Younkers name.
1988: 30-fifth Road is renamed Valley West Drive.
1996: West Des Moines approves zoning for the design of a new enhancement, the Village at Oak Creek, on the western edge of the city in Dallas County. More than the up coming couple many years, the strategy morphs into a proposal for a browsing shopping mall with much more than 1 million square toes of place.
1999: Valley West opens a new foodstuff court docket.
2001: As options for what is now identified as Jordan Creek City Center attain metropolis approval, Von Maur decides to keep and grow at Valley West rather of relocating there. At the exact time, talks to increase a Dillards retail outlet as a fourth Valley West anchor tumble via. The retailer will later on open up at Jordan Creek.
2002: Merle Hay and Valley West be a part of forces to oppose the new mall. Studies clearly show the two older malls would drop hundreds of thousands of pounds to the new competitor, and when West Des Moines moves to deliver tax increment financing for building of roads and other infrastructure for the shopping mall, they unsuccessfully sue.
2004: The 1.3 million square-foot Jordan Creek Town Centre opens. That holiday getaway time, Valley West, Merle Hay and Southridge malls see a steep decline in gross sales.
2007: An Iowa State College economic report finds that because Jordan Creek’s opening, the Polk County part of West Des Moines, where Valley West is positioned, has lost a lot more retail profits than any portion of the metro except the city of Des Moines.
2018: Struggling in a publish-Wonderful Economic downturn retail slump and significantly challenged by on line commerce, Younkers operator BonTon liquidates, closing all of its merchants, such as the one at Valley West.
2019: Von Maur announces it will create a keep at Jordan Creek City Middle. It claims it has not made a decision the fate of its Valley West shop.
2020: The COVID-19 pandemic forces the temporary closure of Valley West, followed by months of potential limits.
2020: J.C. Penney documents for individual bankruptcy and closes 242 shops, but maintains the a single at Valley West.
2021: Valley West and the metropolis of Des Moines announce a prepare for $278 million redevelopment of Valley West Mall. The system fails to get Iowa Financial Development Authority approval to acquire a share of $100 million in tax funding.
This week: Von Maur, now arranging to consider around the former Younkers room at Jordan Creek, acknowledges it will shut down the Valley West retail outlet just in advance of opening the new 1 in 2022.