“We want to be the initial brand name women imagine of when they feel of menopause, giving them a assortment of innovative solutions that handle the most widespread (and generally taboo) signs or symptoms,” says Womaness Co-Founder and COO Michelle Jacobs, in today’s media launch asserting the brand’s debut assortment of 13 solutions.
“We want to provide these troubles into the mild with modern answers, instruction, and community,” she adds. And those people options and education are not just in standard magnificence types like pores and skin treatment and hair treatment but also feminine treatment, personal and sexual wellbeing, and supplements.
“Our mission,” says Jacobs, “is to change the conversation all over menopause and the females enduring it.”
Menopause Splendor is about to be a pretty large small business
Womaness is just one of many comparatively new elegance brands hoping to corner the menopause splendor industry. In accordance to today’s media launch from the new model, over 50 million women of all ages are in or approaching menopause and trying to get products and solutions to handle every thing from hot flashes, high-quality strains, rest issues, and light bladder leakage.
The Womaness debut product or service line contains 2 dietary supplements, system wipes, an external vaginal moisturizer, leak protection liners, and skin and human body care merchandise including a very hot flash cooling mist, a Vitamin C facial serum, darkish place remedy patches, and additional. All are rate below $40
“Ultimately, Womaness is a contemporary method to menopause,” Sally Mueller, Womaness Co-Founder and CEO tells the press.
“It is not an ending,” she says. “It is a time in existence to harness your practical experience and knowledge and carry on to be the dynamic, vibrant lady you are. Women of all ages you should not want to pause they want to continue to keep becoming unstoppable.”
Developing a modern day menopause brand
Jointly, Mueller and Jacobs have considerable manufacturer making, retail, and media expertise. The new Womaness brand also has the gain of funding from Noticeable Ventures and Unilever Ventures.
And the Womaness crew labored closely with professionals to formulate and acquire items for the certain needs of gals 40+. As the release clarifies, the brand engaged “a panel of menopausal professionals, such as gynecologists who focus in menopause, women’s health and fitness experts, and nutritionists and skincare gurus who understand the ingredients that are most productive for menopausal skin.”
The manufacturer also took treatment to align with existing shopper ingredient expectations and create a item line that is “cruelty free of charge, vegan, skin doctor- and allergy-analyzed, and…formulated without animal-derived components, parabens, phthalates, sulfates, artificial hues, formaldehyde, mineral oils, estrogen, phytoestrogen, or added hormones.”