SISTERS Renee and Emma Chin Lee have taken a leap in the direction of switching the dynamic of women’s style and buying in TT, launching an on the net consignment marketplace centred on sustainability and affordability.
SwishTT.com, a user-welcoming e-commerce internet site for obtaining and offering new or carefully-utilised women’s outfits and extras, went live previously this month. Founders Emma, 21, and Renee, 25, say the idea is to move absent from “fast manner” developments and extend the lifespan of garments.
Browsing on SwishTT is like buying on any other e-commerce website. The web page delivers filters in accordance to class, sizing, colour, price and affliction and accepts credit history playing cards at checkout.
When they understand that some shoppers could really feel hesitant to buy 2nd-hand clothing, the Chin Lees emphasise that shoppers are safeguarded with a “Purchaser Security Guarantee” underneath which SwishTT ensures a return and refund if the product was incorrectly advertised by the vendor.
“There are a handful of wonderful consignment boutiques in Trinidad now,” Renee explained to Newsday. “Nonetheless, we noticed the possibility to generate a 1-quit platform to make the consignment approach as seamless as attainable to draw in even much more buyers and sellers throughout the island. For example, we’ve had shoppers in Diego Martin obtain products from sellers in San Fernando, without having the consumer or vendor obtaining to depart their homes.”
The business enterprise product helps make it attainable for the web-site to inventory unrestricted things, considering that the sellers hold their goods until they are acquired.
Advertising on SwishTT involves sellers to add images of their goods, together with descriptions and rates. When an order is positioned, the seller is notified and SwishTT’s shipping and delivery group collects the product from the vendor, deals it and delivers to the consumer.
The earnings are credited to the seller’s “Swish Wallet,” which can be used to make buys on the web page or cashed out.
The environmental factor of the small business model was amongst the key good reasons for starting off SwishTT. Renee referred to a research from Aalto University, which observed that the vogue field accounts for 10 for each cent of yearly worldwide carbon emissions. The similar study, she pointed out, located the industry makes 92 million tonnes of waste and consumes 79 trillion litres of h2o for each year.
“We are keen to engage in our part in slowing down the level of fast fashion,” she claimed. “SwishTT is handy for both equally the consumer and vendor and it presents an effortless way to lead in the direction of minimizing the (industry’s) carbon footprint.”
The sisters arrived across the principle when they had been the two finding out in the US.
“We utilised related platforms to this, for getting and offering dresses, and saw a need for this sort of a system in Trinidad. Individuals generally acquire dresses, in shops and on line, and they conclude up with a great deal of stuff they really don’t use more than the moment or 2 times,” claimed Emma.
The sisters uncover they work nicely jointly, complementing every single other’s strengths. Renee focuses on the logistics and organizing, as nicely as the coding and customisation of the site, although Emma creates most of the written content for its electronic marketing and social media. They had a developer produce the essential features of the web site, but they now manage the edits and fixes, having complete manage of its again finish.
“We’ve gotten seriously encouraging responses from each sides (purchasers and sellers),” Emma stated. “We have been instructed that the promoting procedure is quite straightforward, uncomplicated and organised. In conditions of the purchasers, lots of welcomed the strategy and expressed pleasure to make a lot more buys on the web page.”
In conditions of SwishTT’s future actions, the founders hope to include things like categories for guys, infants and children pretty soon.