FORT LAUDERDALE, Fla., Aug. 30, 2021 /PRNewswire/ — The Sandra Plasencia label is a escalating line of cosmetics merchandise developed by the eponymous founder of the brand name. Sandra Plasencia opened her very own splendor spa, Havana Evenings Nails & Spa, in April of 2004, shortly just after she immigrated to the U.S. from her home region of Cuba. In the intervening several years, the entrepreneur and medical esthetician figured out the ins and outs of the American cosmetics sector. She also crafted a faithful fanbase in her new hometown of Chicago that was created up of, in the text of Plasencia, “purchasers of diverse ethnic backgrounds, but largely Latino girls who, in their bulk, appreciate to glimpse superior.”
In June of 2020, soon after approximately two many years of organization, Plasencia rebranded her escalating business to Casa Sandra. In that identical 12 months, she also officially introduced Sandra Plasencia, a line of beauty and skincare items influenced by her intensive practical experience catering to her shoppers.
No matter whether as a result of her brick-and-mortar Chicago spa or her increasing nationwide online existence, Plasencia has managed her preliminary eyesight all over her a long time in small business. She clarifies this as twofold.
Initial, Plasencia is relentless with the message that “you have only a person skin, consider care of it!” It can be a mantra that she routinely partners with the reminder that “growing older is unavoidable, performing so gracefully is a matter of decision.”
In other terms, Plasencia’s intention has hardly ever been to promote snake oil products and solutions or shallow solutions in the identify of consumer vanity. Her goal has constantly revolved all-around perpetually aiding her shoppers in the fight to preserve what they have.
This has produced a deep sense of loyalty and appreciation for individuals who patronize Plasencia’s brand names. Her new line of cosmetics has been notably essential in preserving her good results throughout the pandemic.
Several of her buyers who depended on Plasencia’s considerate care and visionary products and solutions discovered that they could not come in for their common appointments for the duration of quarantines. By releasing her personal label, Plasencia has enabled her existing consumers to provide her dynamic anti-aging formulas appropriate into their individual properties. By developing her very own line of physical merchandise, offered through her online storefront, Plasencia has also tapped into a much broader public than was beforehand feasible with her geographically constrained Chicago spa.
At this level, the sky’s the restrict for Sandra Plasencia (each the female and the brand.) Her merchandise proceed to uncover new end users as homebound, wellbeing-mindful buyers across the U.S. explore Plasencia’s easy nevertheless productive eyesight to choose fantastic care of what you previously have.
About Casa Sandra: Casa Sandra was launched in 2020 by Sandra Plasencia. The company was a relabeling of her Chicago spa Havana Evenings Nails & Spa. The rebranding also coincided with the launching of operator Sandra Plasencia’s self-named cosmetics label. Both of those enterprises concentrate on assisting ladies treatment for their pores and skin, preserve their purely natural natural beauty, and generally look their ideal. You can understand additional about Sandra Plasencia’s items on her internet site, sandraplasencia.com.
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