March 1, 2021

50signs

The Fashion Spirit

Make-up brand aims to empower Indigenous women, youth

2 min read

TORONTO —
What began as a desire has come to be a success tale for one particular Indigenous lady, whose purpose is to revolutionize the makeup scene while tackling the industry’s squander troubles.

Jennifer Harper begun her elegance manufacturer Cheekbone Attractiveness 5 decades in the past, after the strategy arrived to her while sleeping.

“In the aspiration there ended up all these Indigenous minor girls. They were being protected in lip-gloss. And I grabbed my laptop computer and started crafting what is now component of our business enterprise program,” Harper informed CTV Information.

Harper suggests she only experienced $500 to her name, but she was established to pursue her eyesight to build a make-up model made by Indigenous women of all ages, and for all females.

Cheekbone Magnificence is an Indigenous-owned and established Canadian cosmetics corporation set up in 2016 in St. Catharines, Ont.

Retaining in line with her Anishinaabe roots, Harper’s aspirations are to produce a place in the attractiveness market the place Indigenous youth sense represented and noticed.

“The earth does not need yet another lipstick brand name, but what it did have to have was a brand name that cared about Indigenous youth,” mentioned Harper.

She claims that by means of charitable initiatives and monetary donations, her company is ready to support offer Indigenous youth with the equipment they require for a path to success.

Cheekbone Attractiveness has donated additional than $108,000 in complete to a huge wide range of triggers, according to the company’s website.

“I could see myself in the solution and I could see other Indigenous girls working with the product. I have an 11-12 months-aged daughter and this is giving her an illustration of Indigenous gals in business enterprise,” reported Falon Farinacci, a Metis girl and advocate for lacking and murdered Indigenous women of all ages and girls.

Cheekbone’s mission isn’t only to rejoice Indigenous lifestyle, but also to boost sustainability, which is also deeply rooted in society. Making use of plant-dependent dyes in make-up products and compostable paper packaging, the corporation is capable to manage little affect on the natural environment.

“We have this major outrageous aim – to mimic character, or check out to get it there as close as probable, because if you search at all the things in nature, it is unquestionably ideal and every thing thoroughly recycles alone,” claimed Harper.

The company’s top target is to make all items biodegradable and be entirely squander-cost-free by 2023.

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