Just a couple of decades in the past, Aishetu Dozie, founder of lipstick model Bossy Cosmetics, obtained the “best negative news” of her lifestyle. Adhering to a just about 20-year career as a finance govt, the investment decision banker-turned-natural beauty entrepreneur was identified with significant blood force and suggested by her medical doctor to get it under command. By building some drastic daily life alterations, that’s accurately what she did. “It emboldened me to make some very challenging choices and the initial was to quit my career and go to sunny California in the hopes of ultimately getting the braveness to stay at the intersection of my reason [igniting confidence in women] and passion [creativity through beauty],” Dozie tells TZR. Finally, no matter what she was likely to do upcoming, Dozie realized it would contain working with and supporting bold girls.
Dozie also desired to be her own manager. “Or a far better way to say that is that I wanted to layout my own lifestyle within a unique enterprise from scratch,” she describes. “I seriously felt like the conversation about self esteem-making for women of all ages in the place of work wasn’t definitely happening with the actual ladies who wanted it at the most personal and granular stage.” From these feelings, a lightbulb moment transpired. “I experienced an strategy that if someone trustworthy you sufficient to purchase a magnificence product or service from you, you could start off to build a marriage with her that goes considerably beyond her appears.” As it turns out, this belief is what drove Dozie to begin her profession in the beauty field and the subsequent generation of Bossy Cosmetics.
Formally launched in March 2019, the manufacturer has become identified more than the past couple of many years for its highly pigmented lip products and solutions (even though it does have a sought-right after eyeshadow palette, much too!). The label’s lineup incorporates just about each lip components you can consider of: liquid lipsticks, matte lipsticks, lip liners, glosses, and the newest addition to the loved ones, bullet lipsticks.
But it is Bossy’s philosophy which is genuinely earning waves. The label has fully commited itself to igniting self-assurance in bold women of all ages by higher-top quality cosmetics, topical social media written content, as nicely as vocation-making services. “We empower her [Bossy’s clientele] to glance, truly feel, and do great in the earth,” Dozie suggests. “It’s important to make a brand name that is plainly differentiated so that the shopper — we get in touch with her Boss — understands and feels the worth that you convey to her makeup bag and her daily life.”
The aforementioned products and services at Bossy Cosmetics are just one way the labels aims to differentiate itself from the other major players in the attractiveness industry. “Last calendar year, when we established the support offering called Natural beauty Satisfies Wisdom, we understood we have been definitely leaning into our purpose,” Dozie clarifies. With this initiative, if you obtain over $50 of merchandise, you’re qualified to receive a complimentary hour of coaching from seasoned authorities in a wide variety of fields sourced by way of a spouse organization. “The regions of support can variety from how to commence a small business, to public relations, to how to write a pitch, to how to publish a resume, authorized, and past,” the founder states. “We wished to make our brand name guarantee stronger and more robust, and that’s what Magnificence Meets Knowledge does.”
On major of its Splendor Satisfies Knowledge service, Dozie provides, “as a brand, a proportion of our purchases go towards funding three world-wide nonprofits [Girls Inc of St. Louis, Women at Risk Foundation in Nigeria, and Women’s Link Worldwide] that push essential advocacy work for the most vulnerable girls and girls in our culture.” This is an integral aspect of Bossy Cosmetics’ DNA, and the founder suggests it acts as an “Indulge and Give Back” handshake due to the fact she appreciates its shoppers are socially acutely aware about their investing.
If you abide by Bossy Cosmetics on Instagram, you’ve almost certainly discovered the manufacturer tends to go are living frequently. “We perform myriad IG reside discussions with gals assumed leaders across academia, design, entrepreneurship, motherhood, domestic violence, intercourse trafficking, and other topical challenges for today’s modern woman,” Dozie describes. During these live sessions, the founder says the brand’s community comes with each other to engage, replicate, and expand.
And let us not forget about about the make-up. As for its extremely-common lipsticks, Dozie claims Bossy’s shoppers are drawn to the brand’s nude and extremely-vivid hues. “Our most well-liked shades are our reds — Ruby, Religion, Unstoppable, and Formidable,” she suggests. The moment the weather conditions will get hotter, the founder notices the brand’s brighter colors these as Bravery, Siren, Braveness, and Inspiring to rise in acceptance. “In phrases of nudes, as you know, nude is not a single shade mainly because we are all distinct hues,” Dozie says. “We have discovered Hustle, Sexy, Flirt, and Ritzy to be our most effective-providing nudes!”
When it arrives to components, its most up-to-date bullet lipsticks are made with vitamin E and African watermelon seed oil. “We had been definitely focused on making a matte lipstick that was emollient and hydrating so that it stayed on, but felt creamy,” Dozie clarifies. “It just launched and the opinions has been remarkable so much!”
In addition to its lip group, the California-based label has its Design, Fulfill Material eyeshadow palette, which Dozie says has outsold every single single lipstick the model has ever released. “The initial run offered out in two months and we had to wait around a several months to restock it!” The palette incorporates nine shades that consist of a mixture of glitters and mattes. “The colors are resplendent, and they transition effectively from day to nightwear.”
Down the highway, Dozie claims she would like Bossy Cosmetics to have items across each and every classification, and is now looking ahead to the day when the brand ventures into the pores and skin care and fragrance markets. “My objective is to make a world brand name across a impressive omnichannel presence conference our client the place she life and retailers simplest,” the founder explains.
Itching to test out the label for oneself? Under, store some of the brand’s best-selling merchandise as well as its beloved eyeshadow palette.
We only include things like goods that have been independently selected by TZR’s editorial group. However, we may possibly acquire a part of sales if you purchase a item by way of a hyperlink in this report.