Soon after the trend and splendor field confronted hard truths about variety final year, in response, a selection of initiatives and applications had been set in place to tackle this difficulty. In guidance, Cantu Attractiveness the award-profitable multicultural hair-care brand name, partnered with 25 Black Girls In Attractiveness to produce a mentorship method for “womenpreneurs” named Cantu Elevate.
“With black entrepreneurs, especially women, starting enterprises at a higher level we wanted to give a catalyst for these organizations to triumph,” Dametria Mustin, Vice President of Worldwide Advertising and marketing at Cantu Attractiveness exclaimed.
The software aimed to aid the expansion of Black-owned attractiveness corporations by collaborating with 25BWB to seek advice from on internet marketing communications solutions. Out of the 60 girls that applied for distinctive mentorship applications, a few inaugural winners had been picked to receive a Cantu-sponsored campaign valued at $160,000. The picked trio had been Alicia Scott of Assortment Magnificence, Arah Sims of Kyutee Nails, and Tomi Alisha of NaturAll Club.
With the assistance of Cantu’s marketing and advertising partners, each and every will use their respective know-how to aid make a manufacturer marketing campaign or e-commerce existence for just about every magnificence brand to start in spring 2021. ” I’m inspired by what they have been able to take away from the practical experience to enable navigate the shifts having location in the splendor market.” Mustin concluded.
For much more information and facts on the Cantu Elevate Workshop Series right here.