Blue Heaven reframes make-up class with ‘O Beauty Magnificence!’ marketing campaign

Blue Heaven Cosmetics has a short while ago released an marketing marketing campaign. The integrated marketing campaign, conceived by Lowe Lintas Bangalore, aims to construct a hook up with its concentrate on group and attempts to re-body the make-up category.

For above four many years, Blue Heaven Cosmetics has been revolutionising the attractive cosmetics room and has led the demand to make manner available to the Indian masses. Brand names in this group normally try out attractive to the glamorous aspect of persons. To split the muddle, Blue Heaven Cosmetics has positioned itself as a brand name that companions its customers all through the every day moments of their lives – and not just reserved for all those distinctive times.

Talking about the campaign, Amit Chopra, CEO & MD, Blue Heaven Cosmetics claimed: “Over the very last 45 yrs Blue Heaven has enabled Indian ladies to specific their beauty via its assortment of make-up goods. Right now, make-up is much more than an occasional phenomenon, and Indian women of all ages are celebrating their elegance in day-to-day micro times. Our new marketing campaign, “O Magnificence Elegance!”, is an ode to these attractive ladies who make the most of their everyday lifetime. Lowe Lintas comprehended the pulse of our shoppers and assisted us join far better with them. We feel that the new marketing campaign will support us provide not just a great advertisement but powerful small business effects.”

Lowe Lintas has conceptualised a moment-extensive film that superbly brings out the brand’s proposition – Never overlook any chance to express your beautiful self. The movie is rooted in the insight that even however just about every day may well look dull or predictable, it is stuffed with likely that every second can be an opportunity to convey oneself to the fullest. A spirited piece of songs elegantly complements the movie as it subtly connects with its consumers.

Chatting about the campaign, Puneet Kapoor, Regional Artistic Officer, Lowe Lintas said: “Blue Heaven makes wonderful modern make-up alternatives offered to each individual lady throughout India. This movie is an ode to the millions of uncrowned and unsung splendor queens identified in every single locality and pin-code of the state. It celebrates the expression of the most spirited every day moments in their life, as if there were being a grand, non-quit make-up get together going on throughout the region just about every day, whose evidence can be located in the 15 seconds of fame taking part in on insta-reels (before tik-tok) era.”

The built-in marketing campaign is presently dwell across Tv, digital and radio.

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