April 17, 2021

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The Fashion Spirit

Blue Heaven Cosmetics celebrates each individual Indian gals through “O! Magnificence Splendor!”

2 min read



ANI |
Up to date:
Feb 19, 2021 12:27 IST

New Delhi [India], February 19 (ANI/BusinessWire India): Blue Heaven Cosmetics, a single of the most popular beauty manufacturers among the Indian masses, has recently produced an advertising campaign.
The integrated marketing campaign makes an attempt to re-set the regular codes of the make-up classification.
For over four decades, Blue Heaven Cosmetics has been revolutionising the ornamental cosmetics room and has led the cost to make natural beauty available to the Indian masses. Makes in this classification normally test attractive to the glamorous side of men and women and sets unattainable attractiveness standards.

By demonstrating the tiny, daily moments the place females indulge in makeup to uplift temper, to match their search or just to click a selfie, the movie genuinely represents natural beauty as it unfolds in true daily life, in every house. It is in these straightforward and joyous each day moments that Blue Heaven associates with its consumers.
“Above the previous 45 many years Blue Heaven has enabled Indian gals to convey their most gorgeous self by its array of makeup products. Makeup is no far more an occasional phenomenon. Indian girls are now celebrating their beauty in day-to-day micro moments. Our new interaction, “O! Magnificence Splendor!”, is an ode to these lovely gals who are making the most of their every day existence,” mentioned Amit Chopra, CEO & MD, Blue Heaven Cosmetics, speaking about the marketing campaign.
Lowe Lintas has conceptualised a film that fantastically provides out the brand’s proposition – Don’t skip any opportunity to specific your wonderful self daily. The movie is rooted in the insight that even even though every single working day might appear to be tedious or predictable, it is filled with prospective that each individual instant can be an possibility to specific oneself to the fullest. A spirited piece of tunes elegantly enhances the movie as it subtly connects with its individuals.
“Blue Heaven tends to make excellent up to date make-up options out there to each individual woman throughout India. This film is an ode to the thousands and thousands of uncrowned and unsung beauty queens uncovered in each locality and pin-code of the place. It celebrates the expression of the most spirited day to day times in their life, as if there have been a grand, non-quit makeup social gathering happening throughout the country each and every day, whose proof can be observed in the 15 seconds of fame taking part in on insta-reels (before tik-tok) generation,” stated Puneet Kapoor, Regional Innovative Officer, Lowe Lintas, chatting about the campaign.
This tale is supplied by BusinessWire India. ANI will not be liable in any way for the written content of this short article. (ANI/BusinessWire India)

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