American Elegance meets Vogue 7 days for Galaxy refresh

Galaxy is marking its packaging refresh with a fashion-centered campaign, that includes a assortment of gravity-no cost fabrics.

Produced by Abbott Mead Vickers BBDO and established to Grammy-nominated singer-songwriter Jain’s song Makeba, the animated place exhibits fabrics weaving all over the display in a way that is partly human and partly reminiscent of the plastic bag scene in American Elegance.

“Bold new search, very same silky smooth taste” the advert reads, in advance of unveiling Galaxy’s new packaging across a vary of flavours.

Functioning on Tv and electronic media, the do the job was developed by Anzhela Krikor Hayrabedyan and Luca Albert Grosso, and directed by Cole Paviour through Unit9 Films. 

“There won’t be lots of individuals in Britain who haven’t observed a Galaxy ad around the many years,” Ellyse O’Connor, senior manufacturer supervisor at Galaxy, explained.

“They have often served as great cultural markers of the time and have served cement Galaxy chocolate into the hearts and minds of the British general public.”

In accordance to O’Connor, the redesign took two-and-a-50 % several years to acquire, with reference to buyer analysis and a concentrate on satisfaction “in the social and digital age”.

“This wonderful new ad is no different and serves as even more evidence that the Galaxy brand by no means stands nevertheless,” she added.

In August 2019, the Mars-owned model introduced a marketing campaign encouraging buyers to unwind from the stresses of schooling, physical exercise, parenthood, activism and the doing the job world.