15 Best Korean Makeup Brands
Christine Giordano
When you hear the term K-beauty, you likely think of skincare, but there are makeup brands that deserve love too. Korean makeup brands are constantly evolving and setting trends in the global beauty space. Expect innovative formulas that fuse color with skin benefits and some of the best coverage.
“Korean makeup is quite distinct,” explains Grace Okafor, CEO and founder of Korean makeup brand Dr. GIO Cosmetics. “It is not only innovative in the inclusion of a lot of skincare ingredients, but the products are also very lightweight, giving a skin-like feeling or look,” This is why there are always vital skincare ingredients (like green tea and hyaluronic acid) in K-beauty products, including makeup.” Okafor says an example of this type of skincare and makeup fusion is a cushion foundation —introduced into the global beauty world by K-beauty. “Not only is it very innovative, lightweight in formulation, but it also incorporates skincare ingredients to give a very natural base to the skin,” she adds.
Curious if Korean makeup is a fit for you? If you’re interested in making your makeup routine more natural and focused on skincare, then K-makeup is for you. The formulas in Korean makeup are crafted specifically to focus on skincare benefits while giving you the makeup coverage you need without being overbearing to your skin. “Anyone interested in skincare while wearing their makeup should look towards K-beauty makeup,” Okafor says. Ahead, the 15 best Korean makeup brands along with some of their most loved products.
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